Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. In addition to running a growth consultancy and training firm Alphametic, he is the founder of a popular blog, SearchDecoder.com, and Adj. Professor at NYU, where he teaches advanced, graduate course on search marketing. Matthew writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post.