If you aren’t familiar with Simon Sinek’s name, you’re probably familiar with the movement he created, launched with the release of his international bestselling book, Start With Why. You may also recognize his face from his subsequent TED talk, one of the organization’s most popular videos ever, with more than 28 million views. This New York Times bestselling author and speaker is not just spreading an idea, he’s leading a crusade. His goal? To build a world where the vast majority of people go home every day feeling fulfilled.

His refreshing views on business and leadership have attracted meetings with organizations such as Pfizer, NBC/Universal, 3M, Costco, Deckers, Ernst & Young, JetBlue and more. Beyond TED, he’s addressed the United Nations, the United States Congress and the senior leadership of the U.S. Air Force, Marine Corps and Army. You may have read his commentary and ideas in publications such as The New York Times, Inc., NPR and Businessweek.

When it comes to spreading a message, he has done it all. Though I had read about why he created this movement, I wanted to learn how he did it. Listen to find the answer. 

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