Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15 million in revenue but have been stuck at this number for 2 years now. They had issues with branding in Episode 1 of this s

'Our startup is under board pressure to make sales. Help!'

9 days ago 37m 10s

Getting a company off the ground is tough. There's no two ways about it. So, what should you do when sales aren’t happening?This episode looks at a challenging scenario for a startup company. CEO Jordan Lee is struggling to move the company fo

Marketing: "We want to focus on branding." Sales: "How about No??"

15 days ago 36m 13s

In a B2B company, is good 'branding' sufficient to acquire leads and grow a business? Commonly, marketers will claim it does. Sales teams tend to be skeptical.So, who is right? What exactly is brand or 'branding?' And how can a company navigate

A Short Story: How I Got My First Customer

May 2nd, 2022 9m 20s

Today we have a deviation from the usual interview style episode. This will be a short solo episode. We are going to discuss how Jack got his first customer for an old business.So many people have been in this situation; whether they are strugg

Decoupling, Waking up at 3am, and Filling The Void, with Toby Jenkins

Apr 7th, 2022 1h 6m

“You can have success but not really know why, whereas if things are not going well it’s often clear what is wrong”Today we are fortunate to have a previous guest return for Round 2. Toby Jenkins, former Olympian, business owner, and all-round

First Hires, Working Exclusively With People You Like, And How You Make Sure You Get Paid, with Cameo Ashe, Founder of Lemonade Beach

Jan 29th, 2022 57m 57s

Today we are talking to Cameo Ashe, Founder of Lemonade Beach. A business with a funky name, Lemonade Beach is actually an Accounting Firm. We discuss the reasons why Cameo chose that name during the episode.We cover a range of topics throughou

A Short Business Story: What It's Like To Be On The Bottom Of A Social Media Pile On

Nov 20th, 2021 8m 37s

Today's inbetweenisode details what it's like for your business to be on the bottom of a Social Media Pile On. This podcast episode may feature more short episodes like this if they are popular so please make it known on the Instagram page @bet

Riding the Tech Startup Rollercoaster, Managing Chronic Fatigue, and Surviving a Sharp Downturn, with TalentVine Founder Justin Falk.

Oct 6th, 2021 1h 12m

Today we reintroduce someone who has been on the podcast not once but twice before; Justin Falk, Founder of Talent Vine.If you don’t know what Talent Vine is, it is APAC’s leading marketplace for connecting recruiters and employers. Check out m

Buying a Business at 22, Rejecting Luck, and Walking a Mile In Someone Else's Shoes with Dan Scougall, Founder of Next Level Taxation

Sep 8th, 2021 53m 20s

Today's guest is Dan Scougall who owns Next Level Taxation, an Accounting Firm North of Brisbane. Dan is a registered tax agent and self managed superfund auditor who specialises in Small Business and Self Managed Superannuation. What was uniqu

Doubling Your Revenue, When Niching Goes Wrong, and How Forgiveness Grows Your Business, with Mitch Hills, Founder of Mastered Marketing.

Aug 18th, 2021 1h 23m

Today our guest is Mitch Hills, Founder of Mastered Marketing, a digital agency that helps socially conscious organisations to grow their revenue and awareness with proven marketing strategies. This isn’t Mitch’s first time on the podcast. He w

Starting a Company During Covid, Improving Financial Literacy in Business Owners, and Refusing To Wear Ties with Morgan Wilson, Founder of Creditte

Aug 4th, 2021 1h 2m

Today’s guest is Morgan Wilson, Founder of Creditte. Morgan is an accountant and business advisor who takes the complexity out of numbers, and guides business owners through the ups and downs of running their business. He does this so business

The 3 Year Rule, Persevering When You Want To Shut Your Business, and What Your Startup Will Do For Your Personal Growth, with Switchnode Co-Founder Nathan Smith.

Jul 8th, 2021 1h 21m

Today’s guest is Nathan Smith, Co-Founder of Switchnode.Switchnode is an established telecommunications service provider based in Brisbane and have become specialists in providing phone and internet services to local business. In an industry th

Teaching 1 Million Kids How To Play Chess, and Achieving Success Against The Odds, With Chess Mates Founder Ash Reddy

Jun 4th, 2021 1h 6m

This episode's guest is Ash Reddy, Founder of Chess Mates.Ash has a great story. One in which he describes himself as someone who wasn’t meant for success due to the adversity he grew up in. Founding the company 8 years ago, the growth has been

Surviving Covid In Hospitality, Early Business Lessons, And Knowing What Advice To Take, with Snag Studio Founder Sala Rankine

Apr 28th, 2021 1h 7m

Today's guest is Sala Rankine, Founder of Snag Studio, a specialised Hospitality Branding & Marketing agency.Sala’s story is very unique.She started her business in the hospitality niche a month before covid started. We talk about how she appro

Finding Your Voice, Going Viral on TikTok, and Voquality, with Voice Coach Sally Prosser

Apr 14th, 2021 1h 12m

On this episode of the podcast, our guest is Sally Prosser.Sally is a voice coach who helps people realise their best voice and embrace public speaking with confidence. She’s a former TV news reporter, company spokesperson, and speech and drama

Profit By Design, Customer Centricity, And Segmenting Your Customers on What They Value, with Mark Hocknell

Mar 31st, 2021 1h 5m

Today's guest is Mark Hocknell, Author of Profit By Design: How to Create A Customer Portfolio Full of Profitable Promoters.Mark’s experience spans three decades and covers line management roles, consulting, and academia. In the early 2000’s h

You're Not Selling What You Think You Are, Outsmarting The Incumbents, And Sales Meetings Gone Wrong, with Gavin Tye, Founder of Sales Market Fit

Mar 17th, 2021 1h 17m

This episode features Gavin Tye, Founder of Sales Market Fit and Sales Director of MyPass Global.Gavin has spent time a ton of time working in sales, and this was what we talked about at length. We talk about:- How badly it can go wrong in a sa

Building A Business As A Teenager, Firing Your Customers, And Becoming An Author, With Jason Andrew, Co-Founder of SBO Financial

Mar 3rd, 2021 1h 46m

Today's guest is Jason Andrew, Co-Founder of SBO Financial, Author of Stark Naked Numbers, and a Director of the Arbor Group. Like many others, Jason's success hasn’t come easy and we explore his development all the way from starting a lawn mo

Why Marketing Plans Are Dead, Saas, Sass, And Building A Consulting Business With Louise Flynn, Co-Founder Of Bright Canvas

Feb 17th, 2021 1h 30m

Today’s guest is Louise Flynn, Co-Founder of BrightCanvas and Founder of Rulu.In this episode, we cover: - How Louise built a consulting business and what roadblocks she came across while doing so. - What Business can learn from Basketball Stra

Building 3 Companies, Succeeding Young, and The Importance of Healthy Living with Sarina Eggers, Director of Business Kitz.

Feb 5th, 2021 1h 32m

Today’s guest is Sarina Eggers, Director of Business Kitz and Lux Whitsundays, and Partner at Legal Kitz. In this episode, we cover how Sarina went about building multiple companies and what factors positioned her to be able to do so.A non-typi

Navigating The Travel Industry During Covid, Chaotic Clients, And Creative Startup Tactics, With Jack Buscombe And Gauranga Magriplis of Airshare

Jan 21st, 2021 43m 3s

Today's guests are Gauranga Magriplis and Jack Buscombe, the cofounders of Airshare. Airshare is a platform that sells flight experiences, particularly scenic flights, helicopter flights, and skydives.In this episode, we compare and contrast th

A near death experience, manifesting your own redundancy, and a year of no buying with Rachel Smith

Apr 3rd, 2018 1h 30m

Today's guest is Rachel Smith of cyclingrachelsmith.com and author of Underspent: How I broke my shopping addiction & buying habit without dramatically changing my lifeOn today's episode we cover a range of topics including Rachel's near deat

Selling your house to bet it all on a Startup, earning no revenue for 6 months, and lessons learned from 2 deployments in the army with Tim Walmsley

Mar 20th, 2018 1h 19m

Today's guest is Bench On CEO and Founder Tim WalmsleyTim takes us through his story of dropping out of university, working in nightclubs, before becoming a member of the armed forces for 14 years.We talk about the discipline Tim learned du

Closing Down 2 Tech Companies, Challenges Hiring Agencies, And The Benefits Of A Distributed Team With Holly Cardew

Mar 6th, 2018 1h 8m

Today's guest is Pixc's CEO and Founder Holly CardewHolly has a really interesting story and has basically been a lifelong entrepreneur. It's always great to speak to the pure breeds, but it will come as no surprise that she has had her fair

A Cold Calling Nightmare, Getting Promoted Before You're Ready, and Business to Enterprise Selling with Gavin Tye

Feb 20th, 2018 1h 13m

Have you ever feared cold calling? What about door knocking?The guest on this episode Gavin Tye talks us through some of his most challenging times having to cold call and door knock for work. As an introvert we discuss how he has come to ove