Inside Rule of 24, authors Robert D. Riefstahl and Daniel J. Conway show you how to not only survive, but thrive and dominate selling software in the new digital landscape. In this interview, you'll learn how the rules have changed —customers are more educated, resourceful and directive than at any other time in history. Future-proof yourself and your sales team, understand what’s coming next and how to deal with it.

About the Authors:

Robert (Bob) Riefstahl is the founding Partner of 2Win! Global, international training, consulting and software company specializing in complex product demos, presentations and demo video automation. The first 20 years of his career took place in the technology industry where he succeeded in sales and executive positions.  Since then, Bob has brought his demo expertise to over half of the top 400 technology companies in the world including firms like Microsoft, Google, IBM, Siemens, and Dassault (Dasoo). Bob is a keynote speaker, consultant, sales expert, author of the global best-selling book “Demonstrating to Win!”.

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Daniel (Dan) Conway is CEO and Partner of 2Win! Global responsible for leading the company’s vision and strategy.  Dan has spent over 20 years in the software and technology industry helping companies and agencies grow their business. Before joining 2Win! Dan held the position of Executive Vice President at Sungard, a leading international software enterprise.  As a former 2Win! Client, Dan gained a direct appreciation for the value of the 2Win! Portfolio and how it helps companies engage with their clients across all mediums (video, web and in-person demos and presentations) employing 2Win! Techniques to improve company revenue and profit. 

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