Ulla Hald is the Co-founder and CEO of @thefavesapp, the fashion tech company that is helping SMB retailers make the best buying decisions for their businesses.

Ulla studied computer science at UCSC and took her first carrier steps at Apple. Her superpower is bringing smart people together and not getting in the way. FAVES is a B2B SaaS platform that enables retail buyers and their stakeholders to have a complete and real-time visual overview of what they are buying, across all vendors and brands.

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