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030 Interview with one of Chicago’s Top Real Estate Agents, Frank Montro

030 Interview with one of Chicago’s Top Real Estate Agents, Frank Montro

Released Wednesday, 14th December 2016
Good episode? Give it some love!
030 Interview with one of Chicago’s Top Real Estate Agents, Frank Montro

030 Interview with one of Chicago’s Top Real Estate Agents, Frank Montro

030 Interview with one of Chicago’s Top Real Estate Agents, Frank Montro

030 Interview with one of Chicago’s Top Real Estate Agents, Frank Montro

Wednesday, 14th December 2016
Good episode? Give it some love!
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All Roads Lead to the DatabaseFrom day 1 Frank Montro started building business by focusing in on building a database and then delivering extreme value to it.Frank’s strategy worked and he has the numbers to back it up today as one of Chicago’s top real estate agents. Fast forward to today and you can see Frank has built his business by focusing all of his marketing and business activities towards delivering extreme value to his clients, prospects, team, and just about everyone else he comes in contact to.I’ve experienced this first hand.We called this episode All Roads Lead to the Database because is perfectly outlines the goal for all your marketing as an agent. Whether you’re running Facebook Ads or a USPS Every Door Direct Postcard Campaign a real estate agent’s main focus in marketing should always be to grow, nurture, and maintain your database.Below you’ll see some of the show highlights for this episode and how to contact Frank Montro directly. Enjoy…Working a Niche in Real EstateFrank Montro built a large part of his business by serving real estate investors. To do this Frank not only helps his investors find properties and sell them once they are rehabbed, but he also helps them in many other areas. Frank has a resourceful network of reliable General Contractors and other tradesmen who he can tap to help his investors.When it comes to listings marketing Frank Montro has a full online and offline marketing plan which far surpases what many other agents in his market are currently doing.Many of Frank’s investors are actually already licensed agents, but they use him because of the level of service and value he brings to the table.Real Estate Photography, Virtual Tours, and DronesIf all roads lead to the database, then you can sure bet Frank Montro delivers extreme value for his real estate investor clients with the use of Professional Real Estate Photography, Virtual Tour Videos, and even drones.The first showing is taking place online today and Frank makes sure his listings are professionally marketed with stunning visuals of these beutifully rehabbed homes. Below are some examples of photos and videos used in some of his listings.Real Estate TeamsFrank has built a huge team of investors, contractors, partner agents, mortgage lenders, etc…, but now he is laser focused on building a team of real estate agents to help him grow by generating more buyer leads and listings with his current inventory. By being at Keller Williams now Frank is taking full advantage of Keller’s team approach in real estate.To accomplish this Frank is meeting with agents constantly looking for ones which are going to be the best fit within the team he’s currently building. Part of identifying these new potential team members is taking a specific Keller Williams personality test which helps an agent identify what they are best at.Most importantly, Frank understands that growing his team means that he needs to help his team grow and develop as agents while also building their own business.Do OPEN HOUSES work?According to Frank Montro, They Do and I agree with him. If done correctly and with the right goal in mind Open Houses are a very effective tool for growing your network. Remember – All roads lead to the database.Frank and his team are religious about consistently holding open houses for their clients listings and using these to generate more buyer and seller activity. Each of Franks teams members are doing open houses 2-3 times a month.Advertising on ZillowI really liked Frank’s approach to Zillow. During the interview he states; “It’s a necessary evil, but they are getting the job done”.For Frank, Zillow is just one piece of his overall marketing plan. He’s practical in this assessment, because he can see the ROI (return on investment) and pushes his personal feelings of what Zillow does to the industry and just looks at the direct results. Relying on just Zillow as being a major part of your ...
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