In this episode, I sit with Kendyl, born and raised in Los Angeles, California, as she shares insights from the history behind her Real Estate brand and discusses major flaws with current general practices in Real Estate.

Top Takeaways:

"A brand is not a logo; it's not a name, a brand is a promise of what you're going to experience when you do business with that company."

- [Kendyl Young]

"We work hard, we play hard, enjoy life, and we do some kickass real estate; we're a small office and likely to stay that way, but we need a few good people to come play with us."

- [Kendyl Young]

"Part of this itch that I need to scratch is my distress over the decades-long trends in our Real Estate industry, of moving towards volume rather than quality."

- [Kendyl Young]

"I believe that what I, and many thought leaders across the country, are trying to accomplish is figuring out how to raise the standards of everything that touches our brand…. Everything that touches your brand has to be of a certain culture and quality."

- [Kendyl Young]

"Real estate is easy, it's not rocket science, but the business of real estate is terribly complex."

- [Kendyl Young]

Episode Highlights:

[01:08] Intro

[01:30] Introducing our guest today, Kendyl Young.

[02:44] What is one misconception people have about California?

[05:15] How Kendyl got into Real Estate.

[10:18] What are the ways Cobalt Banker helped you grow in Real Estate?

[12:45] Starting the "Diggs" brand and getting her broker's license.

[16:27] Describe the process you go through when bringing an agent on board your company.

[22:05] The importance of connecting with like minds, like at the Inman events?

[25:35] Where did you get the inspiration for the unique "Diggs" website?

[31:01] Kendyl's advice to new agents

[33:22] How to contact Kendyl

Episode Notes:

Kendyl shares that she agrees with the general belief that Los Angeles natives are crazy, especially after visiting the Bay Area. Glendale is at the border between the San Fernando Valley and San Gabriel Valley, which explains why the breeze and weather are much better than in the other two regions.

Discussing her entry into real estate, even though now a second-generation Real Estate agent, Kendyl didn't initially expect to go into it. She had laid out plans to fully establish an advertising business which she started in high school with her friend. However, while schooling at UCLA, an irresistible offer from Procter & Gamble closed the advertising chapter. Later on, Kendyl considered that she might not be bad at real estate, especially since her mum was already quite established in the business. This was how she started her career in Real Estate, first with Cobalt Banker Real Estate, which had bought the company she was previously working for.

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