Infographics are a great tool for an outreach strategy when you want to connect with bloggers, companies or influencers.
They enable you to give value before asking for anything and they help you achieve backlinks for SEO, social or direct traffic and authority when the people you reach out to shares your graphics.
Nadya Khoja from Venngage
, a company that helps you to easily create infographics, comes on today’s episode to explain how they use this very same strategy themselves.
The 8 Step Infographic Strategy
- Identify the websites you want to reach out to
- Determine the topic of the infographic
- Make the pitch
- Follow up
- Create the graphic
- Asking for the link/mention
- Sharing and promoting
- Nurturing the relationships you have created
- How Venngage pivoted early on
- The pricing model Venngage uses
- The power of infographics
- Tips and tricks on creating infographics
Resources and Links