Episode from the podcastThe Rebel Growth Podcast: Online Marketing, Entrepreneurship, Growth Hacking, Blogging, SEO, Social Media,

RG71: 160k Email Subscribers by Leveraging Content Marketing With Alyce Currier From Wistia

Released Tuesday, 21st June 2016
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Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete.

I get it.

But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they should be creating early on to reach their ideal customers.

I invited Alyce to talk about their content strategy. And here’s a few of the things you will learn from this episode.

Takeways



  • How they set goals for their campaigns

  • Identifying the best channels to deliver content on

  • Setting up a content calendar

  • Contributing to create your content

  • Promoting you content


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