Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete.
I get it.
But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they should be creating early on to reach their ideal customers.
I invited Alyce to talk about their content strategy. And here’s a few of the things you will learn from this episode.
- How they set goals for their campaigns
- Identifying the best channels to deliver content on
- Setting up a content calendar
- Contributing to create your content
- Promoting you content