Matt sits down with Winterstick president Rob Lu. Winterstick is a snowboard brand originally started by Dimitrije Milovich who brought to life some of the first pow surfs. In essence, he gave us the tools to surf the earth. Winterstick has had quite a journey since then. Today Lu, is largely responsible for a lot of the progressive shapes coming out of this pioneering brand. In this episode, Rob discusses where Winterstick lies in the tapestry of snowboarding history, trend-setting design elements, coming back into vogue, and some tips on how to break into the snowboarding industry.