#47: Pat Flynn’s latest book is all about turning followers into fans. Superfans, that is.  Customers, followers, subscribers. It’s easy to just look at the numbers.

• How many likes?
• How many purchases?
• How many email subscribers?

But there are real people behind all that data. People who are looking for leaders to give them advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals.

(Show Notes: https://REtipster.com/47)

In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know has their best interests in mind. These are the people who if you connect with them in the right way, who will become Superfans.

In this interview, we talk with Pat about his thoughts on branding, what "passive income" really means, and all that goes into running a business online - in a way that creates true superfans.