RSG104: Enter the Dojo with Jay Cradeur!

Released Thursday, 29th August 2019
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There’s something special about the audio medium that makes it very different from written or visual mediums. It’s more personal – podcasts typically accompany you for 30-40 minutes and over the months, you get to know the podcaster (and their terrible jokes!). As you may know, we recently launched a new podcast called The Rideshare Dojo. To celebrate, I’m taking you behind the scenes today of what it takes to start a podcast.

If you’d like to read a transcript of this podcast, please click here.



  • Today I’m handing over the mic to Jay Cradeur to talk all about his new podcast, The Rideshare Dojo

  • We’ll go behind the scenes of how to start a podcast, what it takes, and the partnership between the Dojo and RSG

  • The Rideshare Guy podcast has transitioned more into a rideshare and mobility industry podcast

  • The Dojo is a podcast that comes from the driver and worker’s perspective

  • Our podcast sponsor is Zum – Zum is a rideshare service for kids. Drivers can earn up to $32/hr and many make $750 a week. Check out Zum here!

Intro to The Rideshare Dojo

  • Jay Cradeur is a senior contributor at The Rideshare Guy and recently started The Rideshare Dojo podcast

  • Process of starting a podcast – not as easy as it looks!

  • Break down the moving parts of starting a podcast and launching it

What’s Your Podcast All About?

  • First, you need a name for your podcast!

  • Not as easy as it sounds 🙂 Have to get clear on your topic, write a description

  • For the Dojo, wanted to focus on driving, entrepreneurship, drivers’ Plan Bs

  • Audience that wanted to learn, put their knowledge to use

  • Software is important – easiest to use (and free) podcasting software: Audacity

Creating Artwork and Intro/Outro

  • The artwork for a podcast is that square image you see when your favorite podcast pops up with a new episode

  • You can’t do anything without including that piece of artwork

  • Intro/outro – the beginning and ending of podcasts, like music, you/a narrator introducing what the podcast is about

  • Used Fiverr to hire people for design, intro/outro

Get Ready to Interview!

  • Next biggest step is to interview people!

  • First person I interviewed was Harry Campbell, then daughter Paulina

  • Wasn’t until I started interviewing that I realized this is harder than it seems – takes focus and practice

  • Don’t worry about being amazing on your first episode – no one is going to be great at the first thing they do, just keep practicing

The Tech Side of Podcasting

  • Need to set up your podcast in Simplecast and create a trailer (think movie trailer, but audio: get people excited about your podcast!)

  • Once your podcast is in Simplecast, you can connect it to share it on other platforms, like Apple, Stitcher, Spotify, etc.

  • Overall, getting started with a podcast can be fairly low-tech. It can be more expensive/intensive, but getting started doesn’t take expert know-how or expensive gear

Finding Sponsors for Your Podcast

  • Not all podcasts have sponsors, and not all new podcasts can find sponsors

  • However, it’s worth it to pitch to sponsors (as long as they fit your audience) because companies are always looking to get in front of new audiences

  • This is when the partnership with Harry happened, he helped with the business side

  • Find a sponsor that aligns with your audience and pitch, pitch, pitch – it can’t hurt and can help you fund some of the starting expenses for a podcast


  • Big thanks to Jay for coming on the podcast and sharing a behind the scenes look at The Rideshare Dojo!

  • You can subscribe to the Dojo using the links below

  • If you have any ideas for Jay or want to be interviewed, reach out to him directly using the Dojo link below!

  • Our podcast sponsor is Zum – Zum is a rideshare service for kids. Drivers can earn up to $32/hr and many make $750 a week. Check out Zum here!

Show Notes

If you’d like to read a transcript of this podcast, please click here.

The post RSG104: Enter the Dojo with Jay Cradeur! appeared first on The Rideshare Guy Blog and Podcast.

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