Defining your professional brand helps you convey to others what value to bring to the table and helps differentiates you from your crowded field. It should reflect today’s reality, not an aspiration, and is composed of three elements: strengths, values, and expertise (episodes 6 to 8). Your brand should evolve over time—be in control of its direction. You have to protect it—wrong moves or failure to deliver can damage your brand image. Today we are joined by Phil Buckley, change management expert and consultant, executive coach, and published author. 

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