It’s not often that you get to sit down with someone who’s business is business strategy. But that is EXACTLY what you’re going to get on this episode of The Happy Black Woman Podcast. Rosetta is chatting with a fellow participant in Lisa Sasevich’s Sassy Mastermind, Toni Navy. Toni spent many years in the corporate environment and learned business and successful business strategy at a high level while she was there. But in time she moved out of the corporate environment to help business owners large and small build the kind of strategy for success that really works. Toni has such practical help to give on this episode, so be sure you take the time to listen.
Are you doing the right things that will help you be more profitable? Business strategy may sound like a complicated thing but it’s really not. Strategy is nothing more than making a plan for how you are going to create your valuable product or service, how you are going to get it in front of those who need it (marketing) and how you are going to follow up on them once they show interest. That requires people, processes, and much more - in fact, Toni has summarized it in her “5 P” process for business success - and she shares all 5 of them and explains how they work to make your business a success, on this episode.
If you have your marketing message down and communicate it effectively, you’ll make sales. Many entrepreneurs and business owners that Toni Navy works with come to her for help with their business strategy because THEY are unclear on what they are offering and how to present it to their ideal prospects. If you as a business owner don’t know what you’re offering, your customers surely won’t. That’s why you have got to get clear on what you are offering and then figure out how to offer it effectively. Those two pieces are known as brand identity and marketing - and they are things that every successful business owner figures out and leverages to great advantage. You can find out how to start identifying your valuable offering and get it in front of those who need it by listening to Toni’s advice on this episode.
It’s hard to be consistent as an entrepreneur, but you have to figure it out to be successful. One of the things you see in the habits and practices of every successful entrepreneur is consistency. Consistency with their message and goals. Consistency implementing their business strategy. Consistency doing the seemingly little things that make it all work and bring in the revenue. On this episode of Happy Black Woman, Toni Navy shares how the race to success is won inch at a time, and why you need to build basic, consistent routines into your day that enable you to create the success you’re seeking. Toni is a gold-mine of business insight so be sure you make the time to listen.
If you are going to go for it, go for it in a way that you can maintain your livelihood. On this episode of the podcast, Rosetta asked her guest, business strategist Toni Navy what one piece of advice she would give to women in the tribe who want to start their own business. Toni said that first of all, every woman needs to make the commitment to start - and IF they are going to start to find a way to do it that will enable them to maintain their livelihood while getting the business rolling. Your family and your own sanity require that you build your business wisely, without unnecessary risks that could derail you down the line. It’s uncommon to get insights from such a professional and effective business strategist, so you really need to listen to this episode.
Outline of this great episode
- [0:30] Rosetta’s introduction of her guest, Toni Navy.
- [1:30] The amazing work Toni does in business strategy.
- [5:56] What made Toni want to leave corporate and become an entrepreneur?
- [8:18] The Toni Navy “5 P” process for success.
- [12:30] Where a new entrepreneur needs to focus at the beginning.
- [16:50] The one thing most entrepreneurs miss that delays profitability.
- [22:22] Tools Toni uses to make her own business successful.
- [26:05] One book that has inspired Toni along the way.
- [28:10] The #1 tip Toni gives to you to take your first steps.
- [30:53] Get Toni’s free guide for Happy Black Woman listeners.
Resources & Links mentioned in this episode
About Toni Navy Toni Navy Business Strategy Expert and #1 Best Selling Author. She helps entrepreneurs and leaders run a profitable and high performing business. Her training and mastermind programs focus on what Toni calls "the 5 Ps of Business Success": Your Plan, People, the Promotion and Processes that drive Profitability. Tony has over 20 years of business management, operations, HR and marketing experience in big companies like Apple, HP, CashEdge and small companies. She has used her training programs to mentor over 5,000 entrepreneurs and over 10,000 leaders and professionals throughout her career.