If you're a new Realtor® — or any business owner — you probably have a few questions about advertising. What's the most effective medium? Is social media the best place to start? How about TikTok? Do I need to work with an agency? The answers to these and other common questions may surprise you. Join us for our discussion with Tim Hennessy from Waterman Broadcasting and Wendy Payton of Payton Brands as we explore best practices for promoting your business with advertising. Both guests are members of the American Advertising Federation of Southwest Florida, where Tim is president and Wendy is a past president. Host: Jim Sanville. Producer: Jerry Johnson.