The SaaS Content Marketing Show

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Best Episodes of The SaaS Content Marketing Show

Look: There are many channels you could use to drive traffic to your content - social media, email, referrals... But SEO beats them all. Every.Single.Time. And yes, I know that growing organic traffic takes time and effort. But let me tell
I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their
I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers). But I bet you struggle with figuring out how e
I’m sure you know this already - podcasting is a hugely successful content strategy for building your authority, and attracting new users. And if you’re wondering how to actually start a podcast, what show format would be the best for your Saa
I’m sure you already know the so many benefits of building a community around your SaaS - from unparalleled audience insights to word-of-mouth influence. But how do you actually build a thriving community? That’s exactly what I’m talking about
There’s a lot of talk about influencer outreach. Some marketers list it among the most effective strategies, the others slate and call it nothing short of spam. And so, for this episode, I invited someone who’s not only extremely knowledgeable
I have absolutely incredible episode for your today. I’m talking with Alex Birkett from ConversionXL about different ways to optimize a blog for higher conversions. During the chat, we’ve discussed the difficulties SaaS companies face when tr
In this episode, I’m talking with Alexandra Tachalova, a digital marketing consultant, speaker, and former brand manager at SEMrush about a strategy that offers new opportunities to grow a SaaS company and attract new users - Digital PR. In o
In this episode, I’m talking with Benji Hyam, the co-founder of two fantastic companies - Grow and Convert and about a very serious problem we all face when it comes to content marketing - the difficulty to getting our content notic
In this episode, I’m talking to Chris Gimmer, the CEO of, a fantastic design app, about what I consider one of the key elements of today’s content strategy - visuals. Me and Chris discuss the importance of creating graphics for every
In this episode, I’m talking to Pierre Lechelle about a powerful growth strategy you may have heard a lot about already but chances are you’re not sure how to implement – content hacking. Check out the show notes at
We typically create content to attract new users, generate leads, and grow an audience. But what about our existing customers? Is there a way to use content to help them achieve their goals, and in turn, retain them for longer? Turns out there
Are you looking for ways to reach audience beyond your blog but don’t necessarily have the time to create original content for every channel? In this episode me and Hannah Chaplin from discuss the benefits of reposting the same con
Do you want to generate leads for your SaaS but find the process of creating lead magnets too much work? In this episode, me and Kevin McGrath from discuss a simpler way to create eBooks for lead generation – by repurposing existing
Do you struggle to find the right target audience? Unsure how to write content that will resonate with your potential customers? In this episode me and Ben Sailer from CoSchedule discuss audience targeting and dive deep into different strategie
In the very first episode of the SaaS Content Marketing Show I’m taking Dave Gerhardt from Drift on a trip back in time, discussing how Drift launched one of the most exciting content strategies of the last year…without even having a product r
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