I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their tone of voice - the way they communicate with you, and the words they use to the explain whatever problems or issues their content is about.

And in this episode, I’m talking with one of my favorite writers, Rachel Foster about different ways that you could use to develop your own or your company’s tone of voice, and use it to connect and engage your audience.

So, if you’re interested in learning how you could create content that stands out because it doesn’t sound like everyone else but sounds exactly like you, then this episode is for you.