Look:There are many channels you could use to drive traffic to your content - social media, email, referrals... But SEO beats them all. Every.Single.Time.And yes, I know that growing organic traffic takes time and effort. But let me tell

Developing a Unique Tone of Voice for Your Content with Rachel Foster

Apr 11th, 2017 16m 40s

I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their

Using Marketing Funnels to Boost Your Content’s ROI with Greg Hickman from System.ly

Mar 29th, 2017 41m 24s

I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers).But I bet you struggle with figuring out how e

How to Reach a Wider Audience Through Podcasting with Andy Baldacci

Mar 14th, 2017 56m 44s

I’m sure you know this already - podcasting is a hugely successful content strategy for building your authority, and attracting new users.And if you’re wondering how to actually start a podcast, what show format would be the best for your Saa

Building a Thriving SaaS Community Around Your Blog with Alex Theuma from SaaStock.com

Feb 28th, 2017 37m 29s

I’m sure you already know the so many benefits of building a community around your SaaS - from unparalleled audience insights to word-of-mouth influence.But how do you actually build a thriving community? That’s exactly what I’m talking about

How to Promote Your Content with Influencer Outreach with Dave Schneider from NinjaOutreach.com

Feb 15th, 2017 33m 56s

There’s a lot of talk about influencer outreach. Some marketers list it among the most effective strategies, the others slate and call it nothing short of spam.And so, for this episode, I invited someone who’s not only extremely knowledgeable

How to Optimize Your Blog for Higher Conversions with Alex Birkett from ConversionXL

Jan 31st, 2017 28m 40s

I have absolutely incredible episode for your today. I’m talking with Alex Birkett from ConversionXL about different ways to optimize a blog for higher conversions. During the chat, we’ve discussed the difficulties SaaS companies face when tr

Using Digital PR to Grow Your SaaS with Alexandra Tachalova

Jan 17th, 2017 49m 36s

In this episode, I’m talking with Alexandra Tachalova, a digital marketing consultant, speaker, and former brand manager at SEMrush about a strategy that offers new opportunities to grow a SaaS company and attract new users - Digital PR. In o

Getting Your Content Noticed with the Specificity Strategy with Benji Hyam from GrowAndConvert.com

Jan 4th, 2017 27m 17s

In this episode, I’m talking with Benji Hyam, the co-founder of two fantastic companies - Grow and Convert and Wordable.io about a very serious problem we all face when it comes to content marketing - the difficulty to getting our content notic

How to Create Stunning Social Media Visuals with Chris Gimmer from Snappa.io

Dec 14th, 2016 25m 18s

In this episode, I’m talking to Chris Gimmer, the CEO of Snappa.io, a fantastic design app, about what I consider one of the key elements of today’s content strategy - visuals. Me and Chris discuss the importance of creating graphics for every

Introduction to Content Hacking with Pierre Lechelle

Nov 29th, 2016 24m 6s

In this episode, I’m talking to Pierre Lechelle about a powerful growth strategy you may have heard a lot about already but chances are you’re not sure how to implement – content hacking.Check out the show notes at usermagnet.io/episode6

Using Content to Empower Customer Success with Ed Shelley from ChartMogul.com

Nov 8th, 2016 26m 41s

We typically create content to attract new users, generate leads, and grow an audience. But what about our existing customers? Is there a way to use content to help them achieve their goals, and in turn, retain them for longer?Turns out there

Reposting the Same Content to Reach a Wider Audience with Hannah Chaplin from Receptive.io

Oct 27th, 2016 26m 30s

Are you looking for ways to reach audience beyond your blog but don’t necessarily have the time to create original content for every channel? In this episode me and Hannah Chaplin from Receptive.io discuss the benefits of reposting the same con

Repurposing Old Content for Lead Generation with Kevin McGrath from Beacon

Oct 19th, 2016 51m 36s

Do you want to generate leads for your SaaS but find the process of creating lead magnets too much work? In this episode, me and Kevin McGrath from Beacon.by discuss a simpler way to create eBooks for lead generation – by repurposing existing

How to Find Your Target Audience with Ben Sailer from CoSchedule

Oct 18th, 2016 50m 52s

Do you struggle to find the right target audience? Unsure how to write content that will resonate with your potential customers? In this episode me and Ben Sailer from CoSchedule discuss audience targeting and dive deep into different strategie

Launching a Content Marketing Strategy with Dave Gerhardt from Drift.com

Oct 5th, 2016 40m 49s

In the very first episode of the SaaS Content Marketing Show I’m taking Dave Gerhardt from Drift on a trip back in time, discussing how Drift launched one of the most exciting content strategies of the last year…without even having a product r