In this episode, I’m talking with Alexandra Tachalova, a digital marketing consultant, speaker, and former brand manager at SEMrush about a strategy that offers new opportunities to grow a SaaS company and attract new users - Digital PR. In our chat, we’ve covered everything from the definition of digital PR, and what makes it different from traditional public relations. Alex also walked us through the typical digital PR campaign, from concept to results tracking. But where we really dive in is how to use proprietary research to create unique and highly engaging content that you could use as a basis for increasing your product awareness, generate media buzz, and send targeted traffic to your site. So, if you’re wondering how to give your brand or product a buzz, then this episode is for you.