Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth model that relies on the product as the main vehicle to acquire, activate, and retain customers.

The Show Notes

Product-Led Institute

Product-Led Growth book

The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick

Kyle Poyar of OpenView interview

Blue Ocean Strategy book

Wes on LinkedIn

Wes on Twitter

Omer on LinkedIn

Omer on Twitter

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