Sales isn’t sales without objections. As a sales rep, how will you overcome objections? In this episode, Donald Kelly talks about the basics of sales objections. 

The basics in sales objections

• An objection is defined as an expression or feeling of disapproval, an opposition or reason of disagreeing. 
• From the buyer's perspective, objections are when the buyer has disapproval or maybe they don’t agree with something. 
• Common disapproval in sales training is when the potential clients say that they don’t believe that the training can help their team. 
• There’s truth in that objection but sometimes, the reason may just be because you have interjected yourself into the buyer’s situation or they may be uncomfortable with the situation moving forward. 
• One of the things that most people don’t like about salespeople is that they can come off as being pushy sometimes. 
• When we’re being pushy, the buyers or prospects won’t be in a state where they’d be ready to listen and be interested in the products or services offered. 
• Even if that product can solve their problem, at that moment, it’s not something they value. 
• Salespeople need to understand that objection and why they’re getting it in the first place. 
• You can’t take the objection at face value because the buyers don’t necessarily understand the value of what’s being shared with them. 
• Salespeople should back down in the first objection. Instead, learn to take a step back. 
• Give them a menu or options. Reach out to them and try to determine the reason for their objection. 
• An objection doesn’t mean that they won’t do business with you.
• Don’t make it a lost deal right away. Find more ways to build value and show them that value. Approach all the other decision-makers in that organization too. 
• The goal is to go past the objection and let them see the value of your product or service. 
• Stand out from the competition by being creative and by being persistent. 
• A No now doesn’t mean that it’s a No forever. 
• You can check out Ciara. It’s a company that helps you figure out effective ways that your team has been using to move past objections. 

“Sales Objections 101” episode resources

Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Skipio. 

Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real. 

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This episode is brought to you in part by NetHunt CRM.

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Audio provided by Free SFX. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed and Produced by Brightseed and Hill.