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The Sales Playbook Podcast

Paul Castain

The Sales Playbook Podcast

A weekly Business, Management and Marketing podcast
Good podcast? Give it some love!
The Sales Playbook Podcast

Paul Castain

The Sales Playbook Podcast

Episodes
The Sales Playbook Podcast

Paul Castain

The Sales Playbook Podcast

A weekly Business, Management and Marketing podcast
Good podcast? Give it some love!
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Episodes of The Sales Playbook Podcast

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We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc.In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!
Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things;1) WHY de
The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam!In this week's episode of The Sales Playbook Podcast, we're going to tal
I have 3 FREE cold email templates for you and you can have them for FREE, no purchase necessary!My way of saying "Thank you" to all the awesome people who support me!
I came across a super cool and super simple concept called "The 100 Hour Rule" and it's about to become your new best friend!
Sadly, 80% of those who set goals for 2024 have already given up on them!Additionally, you have lots of sales reps who haven't given up but still aren't accomplishing what they hoped to this year!I got you covered my friend and we talk ab
Ask these 3 simple questions as you set the first meeting with a prospect and you set yourself up for a much smoother sales cycle!
If you've been noticing that deals have been taking longer to close, this episode is for you, because;I have 2 very specific tactics that can help!
In this week's episode of The Sales Playbook Podcast, we're going to talk about a silent killer in sales so powerful;It will DESTROY your commission checks!
In this week's episode of The Sales Playbook Podcast, we're going to talk about a prospecting mistake so deadly it can ruin your pipeline.Oh, and we're going to talk about how you can keep it from happening to you!
Most people abandon their goals between the third week of January and the first week of February.In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can turn the odds around in your favor!
If you ever wished that MORE decision makers would answer their phones, and there was a way to make that call less cold, less salesy, and WITHOUT any cutesy gimmicks;You should check out this episode of The Sales Playbook Podcast, ASAP!Oh, an
I have some awful news regarding cold sales emails that I'm going to share in this week's episode of The Sales Playbook Podcast, but;It isn't all bad news because I have 3 simple things you can do to DRAMATICALLY impact your cold email success
There's a quote everyone loves to say in sales that can absolutely hurt your results, and;In this week's episode of The Sales Playbook Podcast, we're gonna go there!
There's something absolutely AWFUL that shows it's ugly face this time of year, and;The worst part is that it's been creeping into your week little by little, until;Right now when you REALLY begin to feel it;Then it gets worse! In t
In this week's episode of The Sales Playbook Podcast, we talk about the proverbial "Elephant in the room; (Will AI replace sales reps?)
How do you hire a sales rock star?We're gonna go there in this week's episode of The Sales Playbook Podcast! 
According to a study conducted by The Journal of Personality and Social Psychology, 50% of our written communication is misinterpreted.Here's something you can do about it!
"Prospects admire persistence" . . . you might be a tad confused and even if you aren't, it still might cost you!
If you're an older sales rep (or even a younger sales rep) you'll want to listen to this ASAP or run the risk of being regarded as a dinosaur! 
I wanted NOTHING to do with all this talk about AI and the app Chat GPT but;Something changed and in this week's episode of The Sales Playbook Podcast, I share what changed and why you might want to embrace AI for your sales efforts too!
There are two mistakes most sales reps make within their prospecting sequences, and;On this week's episode of The Sales Playbook Podcast, we're gonna go there!
Most sales reps lose 20% of their work week to something that chances are;You've been a victim of all along!In this week's episode of The Sales Playbook Podcast;We're gonna go there!
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