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Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedul
Here’s a question that puzzles most social media users …Why do some of my posts get more views than others?It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their
Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators
Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, t
Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it di
Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Conten
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.But what does it take to be a great social media manager? What are the skills to
Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told b
Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and stra
Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn
Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate
Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can l
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey.Today we're focusing on how you can build an audience on Twitter. Twitter has over 321 million
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide. A
As Q4 approaches, budgets are top of mind for many of us. And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts
As of July 2020, more than half of all the people on Earth use social media.With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect w
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"In this episode, we’re going to help you to
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting c
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpe
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Tod
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)In part two,
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.The tricky part? Social media strategies have changed just as fast as everything else!This past week we held our f
When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. O
"I feel like I’m getting tired of Instagram and I get the feeling other people are too." This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to
What metrics really matter to social media marketers and marketing leaders?We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest soci
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