Episode from the podcastThe Scott Townsend Show

#56 Winfluence w/ Jason Falls

Released Wednesday, 27th January 2021
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(day 20 of my 30-day podcast challenge)

In this episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand.

Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to influence -- rather than the channel -- the influencers.

Contact info for Jason Falls  https://www.jasonfalls.com

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Executive Producer:  Ben Townsend
Creative Consultant:  Matthew Blue Townsend

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Voice Actor:  Britney McCullough
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