(day 20 of my 30-day podcast challenge)
In this episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand.
Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to influence -- rather than the channel -- the influencers.
Contact info for Jason Falls https://www.jasonfalls.com
Buy Winfluence on Amazon https://amzn.to/3ccFLvK
► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOT
You can look for these episodes every week, so please hit SUBSCRIBE to stay in the loop for each new show!
The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2
Resources and Links
--------------------------------------------
My contact info:
LinkedIn https://bit.ly/2ZZ4qwe
Twitter https://bit.ly/3enLDQa
Facebook https://bit.ly/2Od4ItO
Instagram https://bit.ly/2ClncWl
Send me a text: 918-397-0327
Transcribe your podcasts and videos with Otter
https://otter.ai/referrals/ICNJ76HU
Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend
Shot with a 1080P Webcam with Microphone, WebCam USB Camera, Computer HD Streaming Webcam for PC Desktop & Laptop w/Mic, Wide Angle Lens & Large Sensor for Superior Low Light-wb-4 https://amzn.to/32gfgAu
Audio by Blue Yeti Nano Premium USB Mic for Recording and Streaming - Shadow Grey https://amzn.to/2Zuh0UU
Follow The Scott Townsend Show podcast on
Spotify https://spoti.fi/3eDwLgG
iTunes https://apple.co/3jAwCyu
Stitcher https://bit.ly/3gYaDiO
TuneIn https://bit.ly/2OzlH9V
Voice Actor: Britney McCullough
Logo by Angie Jordan https://blog.angiejordan.com/contact/
Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar
For media requests or interviews, please reach out to
[email protected]
In this episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand.
Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to influence -- rather than the channel -- the influencers.
Contact info for Jason Falls https://www.jasonfalls.com
Buy Winfluence on Amazon https://amzn.to/3ccFLvK
► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOT
You can look for these episodes every week, so please hit SUBSCRIBE to stay in the loop for each new show!
The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2
Resources and Links
--------------------------------------------
My contact info:
LinkedIn https://bit.ly/2ZZ4qwe
Twitter https://bit.ly/3enLDQa
Facebook https://bit.ly/2Od4ItO
Instagram https://bit.ly/2ClncWl
Send me a text: 918-397-0327
Transcribe your podcasts and videos with Otter
https://otter.ai/referrals/ICNJ76HU
Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend
Shot with a 1080P Webcam with Microphone, WebCam USB Camera, Computer HD Streaming Webcam for PC Desktop & Laptop w/Mic, Wide Angle Lens & Large Sensor for Superior Low Light-wb-4 https://amzn.to/32gfgAu
Audio by Blue Yeti Nano Premium USB Mic for Recording and Streaming - Shadow Grey https://amzn.to/2Zuh0UU
Follow The Scott Townsend Show podcast on
Spotify https://spoti.fi/3eDwLgG
iTunes https://apple.co/3jAwCyu
Stitcher https://bit.ly/3gYaDiO
TuneIn https://bit.ly/2OzlH9V
Voice Actor: Britney McCullough
Logo by Angie Jordan https://blog.angiejordan.com/contact/
Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar
For media requests or interviews, please reach out to
[email protected]
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