Episode from the podcastThe Scott Townsend Show

#56 Winfluence w/ Jason Falls

Released Wednesday, 27th January 2021
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(day 20 of my 30-day podcast challenge)

In this episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand.

Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to influence -- rather than the channel -- the influencers.

Contact info for Jason Falls  https://www.jasonfalls.com

Buy Winfluence on Amazon https://amzn.to/3ccFLvK

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Resources and Links
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Executive Producer:  Ben Townsend
Creative Consultant:  Matthew Blue Townsend

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Voice Actor:  Britney McCullough
Logo by Angie Jordan  https://blog.angiejordan.com/contact/
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For media requests or interviews, please reach out to
scotttownsend2400@gmail.com

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Moderator Stats

ID
83438377
Episode Number
56
Visibility
visible
Podcast ID
1336350

Episode Details

Length
41m 55s
Explicit
No
Season
2
Episode
56
Episode Type
Full

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