Bettina Grab, founder and President of Impact B2B, helps climate tech start-ups have a bigger, impact faster through growth and effective sales & marketing strategies. She is also a Zero Waste blogger, speaker & activist. The first part of the episode focuses on Bettina’s shift from corporate marketing to climate-focused marketing and why there is such a need for it today. She offers many great tips for current and aspiring founders, so take a listen if that applies to you! The second part focused on zero waste living, what she has learned from living a plastic-free life, and some surprising facts about why recycling is really the last resort.