The guys welcomed Jonny Andrews for their latest Lab segment and talked doomsday Nook scenarios before tackling the latest news! After thanking their latest patron Simon Goodson (and his book Wanderer’s Escape http://www.amazon.com/dp/B00AZ7YSFQ
), Jim and Bryan shared tips on metadata, the purpose behind your emails, and creating the perfect hook. News stories included Nook’s email barrage, Tales From the Crypt pulling from WattPad, applying 10x thinking, Facebook further reducing organic reach, and confessions from a former publishing intern. This week’s Question of the Week: If you employed 10x thinking, what would your 10x self-publishing goal be? How might you achieve it?