This week, Sarah interviews author and CEO of the UK's largest SEO agency, Simon Schnieders.The episode starts with quick fire questions where we learn that Simon is very much into his food and crocs are only allowed if white sport socks are involved.We talk about his varied career and how he went from heading up SEO at well-known organisations such as Yell, Daily Mail and Zoopla, to starting what is now the UK's largest SEO agency, Blue Array.They also discuss the lesser known/used SEO technique of 'moating' and how having a creative background is beneficial in the industry.And then, of course, they talk about the book he compiled and published, 'Mastering In-House SEO', which shares 'bleeding edge strategies and tactics from leading in-house SEO experts'. Discussing how the book came about, their love and respect for technical SEO specialist Areej AbuAli, what people will get from reading the book, plus so much more!Where you can find Simon:Website - https://www.bluearray.co.uk/ (https://www.bluearray.co.uk/)LinkedIn - https://www.linkedin.com/in/simonschnieders/ (https://www.linkedin.com/in/simonschnieders/)Twitter - https://twitter.com/bluearrayseo (https://twitter.com/bluearrayseo)Resourceshttps://www.masteringinhouseseo.com/ (Mastering In-House SEO book)https://www.bluearrayacademy.com/ (Blue Array Academy )https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419 (Pre-Suasion: A Revolutionary Way to Influence and Persuade)https://www.samaritans.org/ (Samaritans)