[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

Released Wednesday, 21st November 2018
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This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.

First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-sm…): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)

You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.

Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.

In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.

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