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The Showrunner

A weekly Business, Management and Technology podcast featuring Jonny Nastor and Jerod Morris
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Episodes of The Showrunner

Whoa.We're back!Jerod Morris and Jonny Nastor and reunite to talk podcasting ... for the first time in almost 18 months! We are actually killing two birds with one stone: a Lunch & Learn for folks in the Unemployable Initiative (a community tha
Whoa.We're back!Jerod Morris and Jonny Nastor and reunite to talk podcasting ... for the first time in almost 18 months! We are actually killing two birds with one stone: a Lunch & Learn for folks in the Unemployable Initiative (a community tha
With the holiday season now in full swing, it's time to ask yourself a very important question: should you take a holiday break from your show?Here is answer: yes, we are.This will be our last episode of The Showrunner until January 9th, 2019.
With the holiday season now in full swing, it's time to ask yourself a very important question: should you take a holiday break from your show?Here is answer: yes, we are.This will be our last episode of The Showrunner until January 9th, 2019.
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-spe
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-spe
We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?You need to examine (or reexamine) your lead ma
We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?You need to examine (or reexamine) your lead ma
As we mentioned near the end of last week's episode, this week we're talking about listener life cycles -- because not all listeners are created equally, and without a proper understanding of your podcast’s listener life cycles you will find yo
As we mentioned near the end of last week's episode, this week we're talking about listener life cycles -- because not all listeners are created equally, and without a proper understanding of your podcast’s listener life cycles you will find yo
There are audience members — the kinds of people who auto-download your show, listen consistently, and even share an episode every once in a while.And then there are AUDIENCE MEMBERS — the kinds of rabid, loyal folks who show up for your live b
There are audience members — the kinds of people who auto-download your show, listen consistently, and even share an episode every once in a while.And then there are AUDIENCE MEMBERS — the kinds of rabid, loyal folks who show up for your live b
Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences -- those who don't have access to the bigger networks of corporate podcast advertisers -- getting
Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences -- those who don't have access to the bigger networks of corporate podcast advertisers -- getting
If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your content is, you’ll never build an audience if th
If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your content is, you’ll never build an audience if th
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.Is it time to consider publishing shorter, more re
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.Is it time to consider publishing shorter, more re
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters. Is it time to consider publishing shorter, more
The people we admire who seem to launch new books, youtube channels, and podcasts endlessly — they aren’t braver, smarter or stronger than you. They have just gained control over their thoughts and feelings towards their fears.They have learned
The people we admire who seem to launch new books, youtube channels, and podcasts endlessly — they aren’t braver, smarter or stronger than you. They have just gained control over their thoughts and feelings towards their fears.They have learned
This week talk about launching your show — specifically, launching when you don’t have an established audience already.What are some of the most important steps that you should take — and not take — during the first few weeks after your episode
This week talk about launching your show — specifically, launching when you don’t have an established audience already.What are some of the most important steps that you should take — and not take — during the first few weeks after your episode
[133] How to Improve Your Podcast Description (and Gain More New Listeners)Your podcast’s description can have a big impact on your ability to attract new listeners.By including relevant search keywords in your description, it can help you surf
[133] How to Improve Your Podcast Description (and Gain More New Listeners)Your podcast’s description can have a big impact on your ability to attract new listeners.By including relevant search keywords in your description, it can help you surf
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