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The Side Plan

Fran Canete

The Side Plan

A weekly Business, Entrepreneur and Marketing podcast
Good podcast? Give it some love!
The Side Plan

Fran Canete

The Side Plan

Episodes
The Side Plan

Fran Canete

The Side Plan

A weekly Business, Entrepreneur and Marketing podcast
Good podcast? Give it some love!
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Best Episodes of The Side Plan

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There is nothing more frustrating than creating content that doesn’t resonate with your target audience.If this sounds familiar to you...Chances are that you are not identifying your niche market correctly. In this episode, I am going to help y
We all know that SEO is so important to get your valuable content in front of the right people. The problem is that out there are so many techniques, tactics, and strategies that promise you to rank your content to the top positions in Google.L
I couldn’t tell you how many times I’ve been paralyzed in front of a blank page because I didn’t know what to talk about.It feels overwhelming, and the more you try, the more blocked you are.I used to feel this way whenever I was creating new c
If you are like me, one of the most stressful and overwhelming experiences that you will face is public speaking.But what if I tell you that the ability to speak to others is a skill that you can learn? Even if you are an introvert!This week I
Creating new content that no one sees feels so frustrating.That’s exactly how I was feeling for a long time until I understood that creating great content is not enough.I learned that the hard way, spending long hours creating content, research
Until I figured out this, my content was having ZERO engagement.I was wondering why my content was having not traction, clearly, I was doing a huge mistake with my content creation.But I didn’t know what.My mistake was the same as many other co
You can be one podcast away from becoming a renowned expert in your industry. Of course, if you are able to become a master guest-podcaster.In this week’s episode of The Side Plan, I’m sharing with you how to pitch a podcast to be featured as a
Developing the right skills will set you apart from 90% of entrepreneurs that are struggling to succeed in their businesses.The reason is simple, there are certain core skills that you, and only you, must master if you want to lead your busines
Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.  We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actual
In my personal experience, if you are working to build a massive online following, there is a counterintuitive strategy to follow: create one true connection at a time.Sharing your personal story online (especially on social media) is crucial f
Today I want to share with you a fascinating topic that I’ve seen in constant evolution for the last 8 years.This is how can you become a Digital CEO and run a successful business online???Back in 2008 when I started my first online business I
The most effective way to build an online business today is by sharing your knowledge and expertise with your audience.Today I am sharing with you how to overcome the "fear" of teaching your audience and build an engaged tribe. 
LinkedIn is all about authority, credibility, and building relationships.This week I am bringing to you a podcast episode focused on how to boost your Social Selling Index on LinkedIn.Let’s be honest.Did you really know there was such a thing?
This week I am so excited to be featuring Chris Ducker, which you probably already know. He is a well-known entrepreneur, author, podcaster, public speaker, and a lot more.I am going to tell you a secret this week, something a bit personal. Dur
Unless you can stay centered and grow through uncertainty you’ll be always suffering as an entrepreneur. I’m sorry, but this is something that I learned in the crisis of 2008 when I started my first business.The truth and the matter are that (a
How can you stay focused on your business goals when the world is falling apart?This is the question that I asked Kimberly Afonso (aka The CEO Whisperer) a few weeks ago.In Kimberly’s words: “Is not the time to be super productive all the time
Almost every single time when I used to say that I work from home, people get shocked about it!Today, we are living a totally different reality.Bur for some reason, people still think that working from home as something temporary. You know, if
Starting a business is difficult, but starting and growing a business in the middle of a crisis is 10x more difficult.I now that because I started my first business (still alive) in the middle of the 2008 economical crisis.If you are starting a
Welcome to another special episode of The Side Plan on this Chaospreneur daily series.If you are new, I am sharing my learnings, miseries and small victories through the process of being an entrepreneur in times of chaosYour market still needs
The game has changed2 weeks ago we were playing according to certain rules, today the game has changed and we need to start playing according to new rules.The market is changing, many things that you used to do are going to disappear, at least
Welcome to the Chaospreneur podcast series!If you are an entrepreneur you are probably living in chaos right now, and things are not going to improve anytime soon.But you know what, the world needs people like you!I am sharing this bonus series
If you are creating content these days and building your online community around your business I don’t need to tell you how hard it is, right?You are probably facing a few challenges right now:You don’t find the RIGHT target audience with which
Ok, I’ve been there a lot of times.You have created a new piece of content, you did your research, added lots of resources and actionable tips.But when you hit publish, looks like nobody is interested in your content. Why? This is your topic an
Even if you are aware of it or not, your brand leaves an experience to your customers.The way your clients interact with you, talk about you, engage with you and value your business and services is based on the brand experience that they got.Go
If you are growing your business using content marketing I am sure that you face this weird dilemma.I know, weird name, but at least you are here reading what is this all about.The thing is that when you are creating content and growing your bu
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