Using innovation is a fantastic way to stand out against your competition Series: Innovate your business Cohost: Nils Vesk from Innovation Blueprint We've covered quite a lot in relation to trying to stand out in your market on The Site Shed in previous episodes.
- In episode TSS059, we covered off on some guerrilla marketing tactics with Adrian from Trained To Sell.
- In episode TSS071, we spoke with Erin from Heating Help about how to niche yourself.
- In episode TSS076, Dave Jenyns taught us about creating Authority Content and
- In episode TSS085, Greg Hamlyn spoke to us directly about how to stand out against our competition.
In this series, I'm joined by Nils Vesk and we're talking about how to us innovation as your differentiator. Being innovative is a powerful tool when it comes to standing out. If you're trying to be the green apple in the red apple basket, you need to do things differently.
Nils has coached all types of business owners, ranging from huge global organisations, right through to humble plumbers about employing tactics that make you the green apple.
I know you'll love this series. Nils is a master communicator and a globally recognised author and expert on the topic of innovation, so take lots of notes and be sure to get a copy of your FREE 'Innovation Strategy Map' from the section below.
Episode 2. Creating innovative business models and processes You've heard on many occasions both myself and my cohosts bang on about systems and processes, however I've never once attacked the topic with the angle of innovation.
Like anything, innovation can exist anywhere. If you want to improve certain, or specific areas of your business, chances are you can achieve that by putting an innovative spin on what you're currently doing.
In this podcast, Nils talks about how you can innovate your business systems, models and processes. Together we run through some specific examples of how innovation may apply to trade businesses.
Enjoy the podcast and go innovate something ;-)