If you're an entrepreneur, you'll want to pay attention to this episode.  Everything we do is an extension and expression of who we are and our business.  We want to make sure that every post we make, every action we take, is helping elevate our brand. One way we can do that is by utilizing promotional products. But not just any product, like a pen or water bottle that just gets tossed and overlooked.

Here to talk with us is Swire Ho, founder of Garuda Promo, about how to be strategic about the promotional products we use to enhance our connection with our audience and customers.

Takeaways:

• Promotional products aren't just gifts that you give for the sake of giving them.  Rather, they are tokens provided with a purpose in mind for your audience to engage and help you in achieving your business goals.
• It's not about the product, it's about the experience you want to create for your clients/audience.
• Don't think about what you want to buy, think about what the recipient would like to receive to enhance their experience.
• At the end of the day, you are in business to serve your clients. It's not about you, it's about them.

Swire was born and raised in Hong Kong, but then immigrated to Los Angeles in 1996. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, which earned him a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Learn more about Swire Ho at Website: http://www.garudapromo.com​​

Instagram: https://www.instagram.com/garudapromo/​​

Facebook: https://www.facebook.com/garudapromo

Twitter: http://www.twitter.com/Garuda_Swire​

Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9

Pinterest: https://www.pinterest.com/garudapromo/

YouTube: https://www.youtube.com/c/Garudapromo88/videos

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