The Smarty Pants Book Marketing Podcast

A BusinessManagement and Marketing podcast
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The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme's 20+ years in marketing and bestselling indie author Becca Syme's self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

Recent Episodes

In this week's episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough.  Show Notes & Links: -Why tactics are an incomplete marketing strategy A lead magnet is not enough: 1. Because it's a tactic! Where's the why? The Seinfeld-ism: You know how to hook the reader, you just don't know how to keep the reader.  2. I…
In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform. Show Notes: -Know the why behind the power of social media. -Updated social media stats. -Updated research on why social media increases sales. -70% of people over 13 years old are on at least one social media ch…
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy lis…

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Podcast Details
May 9th, 2016
Latest Episode
Feb 18th, 2019
Release Period
No. of Episodes
Avg. Episode Length
32 minutes

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