Chris Syme
The Smarty Pants Book Marketing Podcast
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Chris Syme
The Smarty Pants Book Marketing PodcastEpisodes
Chris Syme
The Smarty Pants Book Marketing Podcast
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Best Episodes of The Smarty Pants Book Marketing Podcast
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In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end. Show Notes & Links -Chris and Becca talk about their favorite podcasts, their favorite guests, and encoura
In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: conn
In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon’s new
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and
This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss! In
In this episode we interview nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author. Show Notes And Links -What does the collaboration process look like?
In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up. Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate
In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Links & Show Notes: -How to separate fact from fiction when determining you
In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Links & Show Notes: -How to separate fact from fiction when determining you
In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of
In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading. Show Notes & Links: -How to get an idea for a show. -Tips
In this episode Chris interviews popular podcast host Michelle Nezat about how she grew her show's audience from the ground up using organic strategies. Show Notes & Links: - How to get your podcast off the ground and why the launch strategy i
In this episode Chris gives an overview of all the important elements of producing your own podcast. Show Notes & Links: What you need to start: - A content plan. -Decide on your format. -Guests or go solo or hybrid? -If you want to script your
In this episode Chris outlines several reasons why you may want to consider starting a podcast and one big reason why you shouldn't. Show Notes & Links: -Always start with your "why." -One bad reason why you should not start a podcast -You may
In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy. The episode starts with an update on Amazon's new lockscreen ads that have m
This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: ht
Part two of three. If you haven't listened to part one, click here and listen first. Then come back! In this episode David and Chris discuss the tips and tricks to targeting an ad on BookBub. It's not like Facebook or Amazon ads, so you need to
This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success. Show Notes & Link
In this episode, Chris and Becca introduce the second principle from the Quitcast tag line: what to quit, what to keep, what to question. This week we tackle what every author needs to keep. Show Notes & Links: - The best predictor of your suc
In this episode of the Smarty Pants Book Marketing Podcast, Chris and Becca introduce The Quitcast, Becca's new podcast for authors: what to keep, what to quit, and what to question. Links & Show Notes -Introducing The Quitcast, a new videocast
In this week's episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough. Show Notes & Links: -Why tactics are an incomplete marketing strategy A lead magnet is
In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform. Show Notes: -Know the why behind the power of social medi
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and
In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three pl
In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to ma
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