In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre.

Show Notes:

• Bryan shares his background as a copywriter and how he got started as a writer.
• Why authors need to learn how to simplify their book’s plot for a better book description.
• Why you need a call-to-action at the end of your book description.
• How writing in a popular genre you love to read can kick start your author business.

Show Links:

The usual suspects:

• SMART Marketing for Authors Facebook group (Chris & Becca on book marketing)
• Weekly Insider book marketing tips sheet (free book marketing super pack still available) 

Links from our guest:

• Bryan’s new book How to Write a Sizzling Synopsis
• Link to the Sell More Books Show podcast
• Cinderella Dreams of Fire (Bryan’s new book under the pen name Casey Lane)
• Sell More Books Show bonus episode on Bryan’s book launch experiment
• Selling For Authors Facebook group
• Best Page Forward copywriting service