Fiona Birch is founder of Tonic Global – a boutique digital and social media agency that specializes high-risk, high-stake accounts and campaigns in the health and sporting industry. 

We talk about her Social Media Camp talk is titled: "Embracing social media risk to create opportunities for your brand", which is fascinating and somewhat groundbreaking.  I'm really looking forward to this.  

Join Fiona at #SMCamp this year (her talk starts at 11:00am, May 3rd). You'll find tickets here.