The Social Network Show welcomes Rob Walch back to the show for Part 2.

If you listened to Part 1 with Rob Walch, Vice President of Podcaster Relations at Libsyn, you will want to hear Part 2 where Rob continues giving vital information to those who are podcasting or want to start a podcast. Today he answers the important question of how do you know who is listening to your podcast? Rob tells us what information is available to us and what is not. Because advertisers want details about your audience, Rob suggests doing a survey of your audience like the one provided by Libsyn. For example, the survey for this show is survey.libsyn.com/thesocialnetworkshow.  Rob also shares the number of listeners per show that you will need in order to get the attention of advertisers.

And, what about building your audience? Listen to Rob's advice on engaging your audience and how to use k7.net. Listen to what he says about smart phone apps and interviewing influential bloggers in your niche. Don't miss how to get celebrities on your show from IMDbPro.com.

Rob Walch is the Vice President of Podcaster Relations at Libsyn.  Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is also the co-author of the book, Tricks of the Podcasting Masters and was the editors pick as a Top 10 Reference Book for 2006 by Amazon.com. Rob has been listed as the 5th most influential person in podcasting according to the book, Podcasting for Dummies. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name a few. He was also a monthly columnist for Blogger and Podcaster Magazine, the first print magazine covering this new media space. Rob was also Chair of the Education and Outreach Committee for the Association of Downloadable Media.

Rob started podcasting in 2004 and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4TV). Additionally, Rob is the host of Today in iOS (iPhone) Podcast-the first and largest podcast about the iPhone www.todayinios.com

Since 2004, Rob has presented at over 100 events on the subject of podcasting and New Media and these events include, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest Lecturer at the University of Kansas School of Journalism.

In 2004, Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton.