Solopreneurs! Our good friend Dawn Marrs (dot com) is back, and as per usual she doesn't disappoint with her new website Marrs Marketing, and a host of great new app and resource suggestions.
Today's episode kicks off with a rousing discussion of the state of Facebook, the divisiveness of the country; we later move into the "pseudo-coaching" world, and then dig deep into great apps and resources.
Get your evernote ready and enjoy episode 345 of The Solopreneur Hour.
More About New Apps, Resources and Marrs Marketing
In case you're new to the lovely and talented Dawn Marrs or have somehow missed her previous visits have a listen here. You'll hear more about her background, what she does and how she's become so successful in the online marketing space.
And that's one of the topics of discussion today: the online marketing space and the slew of marketers out there branding themselves as coaches, freedom entrepreneurs and lifestyle designers. Every time you turn on your Facebook newsfeed or open your email there's another person pitching another product, coaching session or some other offering.
That's not the issue we talk about though, we talk about the problem of newbie marketers branding themselves as experts on everything - when they haven't done the work to back it.
The next time you consider hiring a coach or buying a product from someone be sure to find out what the back story is. Has this person actually done a successful product launch that you'd like to do? Or have they just read some books and are now going to have you pay them to teach you what they've read?
On This Show You'll Also Hear:
How do you know if someone is an expert, or just a wannabe?
When should you become a coach?
What tool does Dawn use for her membership sites?
Simple suggestions to stop your site from being hacked.
How does Dawn stay current on the latest technology?
And so much more!
Obviously we all have to read and learn in order to do anything, but the point Dawn and I make on this show is to have the results to show. Coaching is important and something we wholeheartedly support, but coach with someone who has the results you want.
Another topic today is Dawn's latest and greatest apps and resources! Every time Dawn is here she shares another (or several) noteworthy app and/or resource, and today is no exception.
She's super excited about ClickFunnels. What the company is doing is worth checking out because they combine beautiful landing pages with checkout pages and with webinars. If you're selling your own product or service you need a checkout page, and you need one that integrates with PayPal or Stripe or your preferred payment source.
With ClickFunnels you can also set up easy-to-use funnels to run your webinars, and that's another beneficial asset to have when you're making your products and services of your own available to the world.
We also talk about Clef (an app I recommend that Dawn has never heard of!), WordFence, ManageWP and RoboForm: all of which help prevent hacks to your websites and your other online accounts like email and Skype.
Finally we wrap up with a chat about Apple TV 4 and whether gaming is a waste of time or simply a way to unwind and de-stress from a hectic day. Listen in with your paper, pen or Evernote handy and enjoy episode 345 of The Solopreneur Hour.
QUESTION OF THE DAY: Which of these new tools are you going to implement in your business next? Let us know in the comments below!
Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!
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Find out more about Dawn Marrs
Autoresponder Madness by Andre Chaperon