What’s the one thing all the big brands are doing right now that you can, and should, do too? Facebook ads guru and our friend, Rick Mulready came on the show to give you the low-down on what's going on with Facebook advertising right now.More About This ShowIf you've missed Rick's previous visits to the Solopreneur Hour, he is the head honcho of Inside Social Media, a podcast devoted to helping small businesses take and apply lessons and tools the big brands are using. He was the person I went to when I needed advice on how to run my Facebook advertising campaigns. He's THE guy in this realm and it was an honor to have him on again.For episode 86, Rick joined the show; quite literally, he recorded in my studio.  We talked about his upcoming Facebook advertising product from inception to launch. We also dissected audio equipment, podcasting do’s and don’ts and how we keep up with the ever-changing landscape of social media.The finer details of this show include:Whether you have to spend $200 a day on FB to be successfulThe necessity of educating people about why they need your productThe do’s and don'ts of podcasting equipmentThe strategy behind pacing out the content of your program: why Rick opted to go this routeWhich CRM Rick likes and the benefits he seesThe one trick I use to connect with 4,000 people a year on FBWith over 1.2 billion...yes that’s billion with a B…users on Facebook and 760 million of whom are active every day, there’s much to be said for tapping into such a large audience.Rick’s course, The Facebook Advantage: Automated Facebook Ads Made Simple, guides you through the tools and strategies he has tested and proven to reach the people you want to reach on Facebook. He’s designed this so you never have to wonder where your next lead or your next sale is coming from. You’ll simply turn on your Facebook faucet and voila’ your customers are coming to YOU.And in this episode, Rick gets into the hows and the whys of his course: how it came about and why he is providing it for you. Have a listen and check it out.Episode ResourcesRick’s siteRick’s podcastRick’s episode with Virgin GroupRick's course: The Facebook AdvantageJoin the Solopreneur Hour Facebook groupRick’s Facebook courseTrue DetectiveJoseph’s audioMarantzWould You Help Spread the Word About the Podcast?I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!Subscribe to the Solopreneur Hour PodcastFeedback on the PodcastIf you have any suggestions for upcoming shows or a question for an upcoming episode, leave a comment below.If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)MP3 DownloadRight-click here to download the MP3 of this episode