Episode from the podcastThe Sound Off Podcast

Sheryl Worsley: KSL Radio, Hit Podcasts, and Post-Pandemic Broadcasting

Released Wednesday, 29th April 2020
Good episode? Give it some love!
This week, Sheryl Worsley from KSL Radio in Salt Lake City. While being a news director for around 20 years, she shifted in 2015 to audio and audience development in the Bonneville cluster's digital space. Sheryl and her team saw the value in podcast when a news series they were putting together was better suited for podcast than radio. Thus the hit podcast COLD— a true crime series covering the case of Susan Powell, was picked up by podcast powerhouse Wondery and soared up the podcast chart rankings. The podcast series covers every aspect of the case, every detail, every piece of evidence.
In this episode, we spoke about the nature of working on a hit podcast like COLD, the early plans, the numbers, and what's next. Also, COVID-19’s impact on listenership on both podcast and radio. Finally, we wondered what the radio workplace is going to look like post-pandemic.
Sheryl also tipped shared that KSL is working on some new podcasts - keep this page bookmarked to see their latest. Two podcasts of note that the station produces that are thriving in this COVID-19 era include Corona Virus Q&A and
And hey Canada - This podcast is one we love. Because. Hockey. Jay Stevens has the Utah Puck Report.
This episode is proudly sponsored by NLogic
Also by Promosuite
And by Matt Fogarty Voiceovers

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Details

33m 39s
Episode Type

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.