Are you tired of all the misinformation, disinformation, and mal-information in the media? Gini discusses what each type of information is and gives communicators tips for combatting the bad actors.

Gini Dietrich is giving you 5 tips on how to get better results from your media relations efforts this week on the Spin Sucks Podcast

8 days ago 12m 5s

Earned media has been turned on it's head in the last few months - due to corporate restructuring and companies closing, the pool of media relations experts has shrunk considerably - but it's still an important strategy. Gini Dietrich is giving

How Communications Affects SEO

15 days ago 14m 2s

SEO has come a long, long way since the first search engines started using it to organize results, and Chat GPT is changing the game again. Today on the Spin Sucks Podcast, Gini Dietrich talks about how SEO is working now, the role of communica

How to Make Your Metrics Tell Stories

22 days ago 11m 19s

Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share

Measuring PR Results in the 21st Century

29 days ago 12m 12s

Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, a

The Newly Refreshed PESO Model™ Graphic and Process

Mar 19th, 2024 18m 12s

The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and

The Transformative Impact of the PESO Model

Mar 12th, 2024 16m 31s

On this week's episode of the Spin Sucks Podcast, Gini Dietrich is reviewing the PESO model for any of you listening who aren't familiar with it yet, and providing some extra tips and insights for those who are.

One of the Most Powerful Tools in the Communications Box

Mar 5th, 2024 11m 30s

Contributed Content is one of the unsung heroes of communications. While it isn't always the easiest to create, especially if content creation is outside your scope of worth, its a strategy that can pay huge dividends. On this week's episode of

Enough With the Double Standards!

Feb 27th, 2024 15m 56s

As far as we've come, there is a long way to go when it comes to being a woman in the workplace... and the world. Professionally, women can be sidelined, diminished, talked over and infantilized by even the best-intentioned of men. And sometime

What Makes a Thought Leader?

Feb 20th, 2024 12m 36s

Being a thought leader means having and sharing original thoughts that demonstrate your expertise. Doing this can take a lot of time or a lot of money or both, and that can sometimes be a challenge. Today on the Spin Sucks Podcast Gini Dietrich

Why Owned Media is Always Worth the Time

Feb 13th, 2024 10m 9s

Owned Media is the most important element of a PESO Model™ plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off. Gi

Rise of the TikTok News Anchor

Feb 6th, 2024 17m 9s

The PESO model is evolving like everything else we do in business, and that means you need to review your strategy, evaluate it's results and make changes as the environment you're working in does. On this week's episode of the Spin Sucks Podca

Communicating Bad News in the Age of TikTok

Jan 30th, 2024 12m

It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platfo

[Replay] Winning Business without Proposals

Jan 23rd, 2024 9m 46s

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about

From Service Focused to Solutions Focused

Jan 16th, 2024 10m 29s

To stay competitive in the new world of AI, you need to figure out how to use it, and any other new technologies that come along, to differentiate yourself and the solutions you provide. Gini Dietrich is talking about how on this week's episode

AI is Changing Everything, and That's Okay.

Jan 9th, 2024 14m 17s

The internet made a huge change in how PR and Communications professionals work. Then social media did the same thing. Now, AI is changing everything yet again and on this week's Spin Sucks Podcast Episode, Gini Dietrich is talking abut how AI

Surviving the End of the Internet

Dec 19th, 2023 11m 41s

If you've noticed that you are enjoying your time on the internet, and more specifically social, a lot less? Gini Dietrich has too and that's what she's talking about this week on the Spin Sucks Podcast.

Rediscovering the Art of Commenting

Dec 12th, 2023 10m 54s

The most reliable way to get people to open your emails is to make sure they recognize your name - and one of the best ways to do that is to engage meaningfully with the content they share on social media. Gini Dietrich is talking abut rediscov

How Not to Handle an Executive Transition

Dec 5th, 2023 10m 28s

You've probably heard about the Open AI drama that has been happening over the las few weeks, and you may have noticed how they broke almost every rule of communicating an executive transition. On today's episode of the Spin Sucks Podcast, Gini

Remember: You're Playing a Long Game

Nov 28th, 2023 15m 3s

It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it

Embracing Leadership as a Journey...Not a Destination

Nov 14th, 2023 12m 47s

Great leaders are made, not born. Gini Dietrich dives into what it takes to become and grow as a leader worth leading.

New Data on the Future of Corporate Communications

Nov 7th, 2023 14m 11s

The 2023 Edelman Future of Corporate Communications Study is out, and Gini Dietrich is breaking down the results and what they mean for you on this week's episode of the Spin Sucks Podcast. You can find the study right here.

Where Should You Spend Your Time in 2024?

Oct 31st, 2023 12m 19s

The CMO Survey from Deloitte is out, and as you might expect - it's a mix of good and bad news. Today on the Spin Sucks Podcast, Gini is breaking down the data, and making predictions for what you'll be running into next year.Check out the PES

How I Became a Swiftie - A PR Playbook from Taylor Swift

Oct 24th, 2023 16m 20s

Whether or not you're a fan of Taylor Swift's music, you cannot deny that she is amazing at public relations. Gini Dietrich is talking about what Taylor Swift is getting right, from authenticity to user-generated content, this week on the Spin

When the PESO Model is Working Well...

Oct 17th, 2023 10m 47s

There is a certain level of success and stability you can expect with a communications professional that is using the PESO model - ad on today's episode of the Spin Sucks Podcast, Gini Dietrich is going to be talking about how and why it's a so