“One of the ways you can build trust and credibility in the sales process is to show empathy.” In this episode, Liston Witherill and I are discussing one of the least understood and maybe most important qualities for having a thriving service business. We’re going to discuss scaling beyond referrals and why selling should be an ethical and a win-win […]

The post Episode 192: How To Enjoy Sales, Even If You Think You Hate Selling, with Liston Witherill first appeared on Michael Knouse.