The Story Factor Podcast with Annette Simmons

A BusinessManagement and Marketing podcast
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Story is the oldest form of influence in human history. So what stories are YOU telling? Annette Simmons, author of "The Story Factor," helps you inspire, influence and persuade with the art of storytelling.

Recent Episodes

Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: Riding the Current and Essays in Two Voices. In Essays in Two Voices Madelyn offers a simple process for two people to better understand an issue with by examining an issue together by sendi…
The best part of this podcast may be when Madelyn’s husband shows up and gives her a bouquet of red roses for their 40th anniversary! But the rest of it is pretty good too. This week’s conversation begins as Madelyn Blair ( describes the idea of Narrative Intelligence.  She describes a quick process she recently used at a Knowledge Management conference.  Small groups address a …
Lea Thau, creative director of for a decade (2001-2010), Lea teaches business people not so much how to tell personal stories, but  how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame business proposals.  However I learned most by asking more about her process at the Moth and with her radio show, Strangers. Lea Thau is interested in stor…

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Podcast Details
Dec 11th, 2013
Latest Episode
Apr 2nd, 2014
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