Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.” She made up the name as a hidden reminder of who she is and why she is here. Learn more about Madelyn’s books: Riding the Current and Essays in Two

Episode #16 – Narrative Intelligence – thoughts from Madelyn Blair

Feb 19th, 2014

The best part of this podcast may be when Madelyn’s husband shows up and gives her a bouquet of red roses for their 40th anniversary! But the rest of it is pretty good too. This week’s conversation begins as Madelyn Blair (www.pelerei.com) desc

Episode #15 – More Moth Secrets from Lea Thau

Feb 5th, 2014

Lea Thau, creative director of TheMoth.org for a decade (2001-2010), Lea teaches business people not so much how to tell personal stories, but how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame b

Episode #14 – Secrets from the MOTH!

Jan 22nd, 2014

Lea Thau was creative director of TheMoth.org for a decade (2001-2010), developing the format and process that has become one of the most popular storytelling organizations in the world. From the beginning, Lea favored the idea of sticking to

Episode #13 – "Every guitar has a story."

Jan 17th, 2014

And most guitars have more than one story… Guitars are known by the stories of those who loved them and the music they created. When Ian opened his guitar shop, he didn’t so much sell guitars as tell their stories. Ian Rhodes not only found hi

Episode #12 – Jim Signorelli Interview cont'd.

Jan 9th, 2014

“The best marketing doesn’t feel like marketing; it feels like a story.” – Jim Signorelli Jim believes that the best marketing doesn’t feel like marketing; it feels like a story. Have a look at Jim’s agency website at esw-storylab.com he practi

Episode #11 – Jim Signorelli on Story Branding and Archetypes

Jan 1st, 2014

Happy 2014!! One of the best interviews yet!! Jim Signorelli on Storybranding and Archetypes Jim Signorelli approaches story using a tried and true process. “We want to look for joiners rather than buyers.” After gathering the back story and t

Episode #9 – Jane Praeger: The Role of Personal Stories at Work

Dec 18th, 2013

Episode 009 Personal Storytelling in Business Jane thinks there is definately a role for personal storytelling in business. The best application is when you can turn a case study into a case story by making it more personal…making it about the

Episode #8 – Jane Praeger: Story and Suspense for Business Presentations

Dec 11th, 2013

Using Personal Stories and Adding Suspense to your Storytelling Jane Praeger’s thirteen years of documentary filmmaking helps her coach executives and improve their presentations. She says, “I realized I could bring all I learned about narrativ

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