Happy 2014!! One of the best interviews yet!! Jim Signorelli on Storybranding and Archetypes Jim Signorelli approaches story using a tried and true process. “We want to look for joiners rather than buyers.” After gathering the back story and the facts, they conduct an archetypal analysis asking the team to individually choose the archetype that best represents …
Episode #11 – Jim Signorelli on Story Branding and Archetypes Read More »
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