While he describes his career path as meandering, Andy Vance’s experiences as an agricultural broadcaster, business owner and writer have given him a unique perspective on consumer engagement in agriculture. In his current role as account director at Penton, Andy uses these experiences to work with agricultural companies on advertising and marketing strategies. Beyond this, he is also a popular keynote speaker, trainer and consultant for agricultural organizations.In this conversation, Andy discusses the generational differences in relationships with food and moving agriculture’s mindset from educating consumers to engaging consumers.Connect with Andy:http://andyvance.com/https://www.facebook.com/markjewelltraining/https://www.linkedin.com/in/andyvance1https://twitter.com/AndyVancehttps://www.instagram.com/andyvance1/Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!