As we explore storytelling in social media, we get to hear from the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary.

Michael Stelzner lives and breathes storytelling and social media. While we explore his story, we dig some interesting nuggets about social media and how it affects storytellers today.

“If you think about this industry of social media and how young it is, it’s just 10 years old… so what you have is a lot of people who, around 2008 when it really started blowing up, were out of work. They started realizing they could make a career out of interacting with people on the internet. That was shocking to them!” - Michael Stelzner on the career jumpstarts in social media