In this episode of "The Straight Shift", The Car Chick talks about the difference between women and men in the car buying process. Using deeply researched industry data, she shares statistics on the different ways in which women and men approach car research, buying decisions and deal negotiations. What brands of vehicles are more popular with men vs women? What features are more important to each? Who pays more for cars? Are men or women more emotional when making a car buying decision? The answers may surprise you!