Today on the podcast we welcome our good friend, Jordan Ellis of Jordandené. She is an amazing woman who has a geeky lifestyle brand based in Brooklyn. She sells things that are juts subtly nerdy, from T’s, to tanks, to mugs, to phone cases and more. Jordan also recently started the Satorial Geek, a quarterly magazine and now a podcast all about girl power and promoting that nerd culture. Jordan is so amazing that it’s no wonder that this is our third time having her on the show!We’ll give you an overview of the other episodes Jordan has done with us, in order to give you a bird’s eye view of her business and some of the strategic moves she’s made. In this episode, however, we discuss adding extra aspects to a physical product-based business as a way to contribute to bigger goals that might not be present today. We also discuss the challenges around diversity, representation, and inclusivity in the online space and look to Jordan as a business owner who is really leading the way. We also get her insights on how to stand out in a super tiny product-based niche. There is so much to be learned from Jordan and we hope you enjoy her company as much as we do!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.Learn more about your ad choices. Visit megaphone.fm/adchoices