Episode Transcript
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0:00
Michael Boyles strength coach.com
0:02
presents the strength coach podcast
0:04
brought to you by perform
0:07
better the experts at
0:09
functional training and rehabilitation
0:11
perform better.com All right
0:13
guys, welcome to another
0:16
special episode of the
0:18
strength coach podcast with
0:20
Van Skaper founder of
0:22
Gabriel fitness performance fitness
0:24
business University kiss marketing
0:27
author of 720 Well,
0:29
Prince, thanks for doing
0:31
this, Bud. What's up? It's
0:33
good to see I, you know.
0:35
It's great to see you. I've
0:37
missed it. We, I know we
0:39
haven't done this in a while,
0:41
and I will say though, I've been
0:44
seeing you a lot where I
0:46
wasn't expecting to see
0:48
you on social media. Doing it right
0:50
too. Looks like you got somebody following
0:52
you around or recording whatever. I know
0:54
you do a million masterminds and group
0:57
stuff and you got a guy, guy
0:59
or gal following you around with some
1:01
recording and doing it. But talk to
1:03
me about the social media push right
1:05
now. You've been spending a little more
1:07
time on there. Let's go where and
1:09
why? Because you have been somebody who's
1:12
in the past we've even had episodes
1:14
on. Look, you don't need to do.
1:16
And you weren't really on social media.
1:18
Yeah, I, you know, spent the first,
1:20
you know, five to seven years
1:23
in this business just kind
1:25
of doing seminars and workshops
1:27
and, you know, running ads and
1:29
writing books and stuff like that.
1:32
And I've never been one for
1:34
social media like to get, I
1:36
honestly, I'm not a video guy
1:39
either, which I should be. I'm good
1:41
talking like on the camera and stuff like
1:43
this, but like when you get me in
1:45
front of video It's like a little harder
1:48
for me. So I've always shied away from
1:50
it for some reason so so so part
1:52
of it was You know I've talked about the
1:54
marketing glove right and You know
1:56
you want to have multiple things that
1:59
you're doing to leads and we've had
2:01
a really really great year in terms
2:03
of the marketing that we're doing. The
2:05
small group book absolutely crushed it and
2:08
our podcast is going really well like
2:10
everything is clicking on all cylinders and
2:12
I was just like I knew that
2:14
there are so many of my market
2:16
on Instagram like Jim owners are on
2:19
Instagram. And it's just like, it kind
2:21
of is violating my own rule of
2:23
what is the place where your group
2:25
gathers and if your group gathers there,
2:27
you should be there. And, you know,
2:30
I, it took me a while to
2:32
be able to do it, but I
2:34
hired a guy, a company called Haas
2:36
Media and the two brothers owner and
2:38
the two brothers owner and OCon and
2:41
OCon and OCon and. They pretty much
2:43
come to my gym once a week
2:45
and they film me doing my podcast
2:47
and they film me doing the Wednesday
2:50
calls. And what they do is they
2:52
take them and they make me sound
2:54
smart, right? They take the clips, they
2:56
cut them up and they edit everything
2:58
and it's like they put the music
3:01
to it, they put words to it
3:03
in terms of the transcriptions and all
3:05
that. And it's been it's been going
3:07
really great working with them because honestly
3:09
it's been almost no extra work for
3:12
me. Obviously I'm paying money for it,
3:14
a good chunk of money, but it's
3:16
all stuff I would be doing anyway.
3:18
I would have been recording these podcasts.
3:20
I would have been doing these Wednesday
3:23
calls and now I'm doing it and
3:25
I'm getting too full. I'm not just
3:27
getting the, you know, the job done
3:29
when it's getting done. That is now
3:32
being captured and then being reproduced another
3:34
way, which is a really important lesson.
3:36
It's called unused capacity and business owners
3:38
need to look. and see where is
3:40
my own use capacity, where do I
3:43
have capacity, I had capacity in that
3:45
I'm doing these podcasts and I could
3:47
very easily have someone film it and
3:49
then cut the pieces up and put
3:51
them out on social, that wasn't happening
3:54
before. And the only difference is I
3:56
now have someone actually doing that. So
3:58
I think it's a great lesson in,
4:00
you know, you're already doing stuff. Like
4:02
an example can be writing an email,
4:05
like if you write to your email
4:07
list, you should take that email and
4:09
put it on your website on a
4:11
block. You can take that same email
4:14
and you can put it in chat
4:16
GPT and say take this email and
4:18
turn it into a Facebook post. Take
4:20
that same email and put it into
4:22
an Instagram post. You know what I'm
4:25
saying? So it's like this leverageable asset
4:27
that you create, you create something once,
4:29
and then you have the ability to
4:31
recreate that thing. There's so much more
4:33
juice that you can squeeze out of
4:36
that one thing that you did love
4:38
that love that and I think a
4:40
lot of people listening there's a lot
4:42
to this that to impact also because
4:44
I I was at Ali Gilbert Silverback
4:47
Summit this weekend she had her social
4:49
media team video guys there and they
4:51
presented and they talked all about this
4:53
and I loved it because he was
4:56
basically saying look you just need your
4:58
phone I don't, you know, you don't
5:00
need, you know, this is just for
5:02
Instagram, you and TikTok, you don't need
5:04
the thumbnails, you just, like, just, you
5:07
do need, captions are always great, but
5:09
it doesn't mean, you don't always need
5:11
to be, you don't need the hashtags,
5:13
you need to worry about any of
5:15
that stuff, you just need to post
5:18
one a day, and he gave, you
5:20
know, some ideas about topics and, you
5:22
know, whatever. He was making it as
5:24
easy as possible, even though he has
5:26
an agency. He was like, a lot
5:29
of you people can't afford my agency
5:31
anyway. But he said, you can do
5:33
this on your own. There's a certain
5:35
amount of time involved. Can you just,
5:38
I want to segue that into a
5:40
question about, you're talking to all these
5:42
gym owners, they're going to see. that
5:44
you have this, these people following you
5:46
and now you're all of a sudden
5:49
you're on social, is there a kind
5:51
of a threshold like a number or
5:53
that you want to see your, the
5:55
people in your mentorship group that you
5:57
know, you're making or in order to
6:00
start to maybe possibly invest in doing
6:02
something like this and having a team
6:04
that does it for you. don't necessarily
6:06
think I've ever really suggested them to
6:08
do what I'm doing. The difference is
6:11
that my market is worldwide. I have
6:13
customers all over the world and there's
6:15
an infinite amount of people that I'm
6:17
working to whereas a gym, they only
6:20
have a much smaller pocket of people.
6:22
And so I'm not saying that they
6:24
shouldn't be posting on Instagram and doing
6:26
videos and doing things like that. I
6:28
definitely don't think they need to spend
6:31
the kind of money I'm spending to
6:33
have someone edit these. I think your
6:35
guy is right, like hold your phone
6:37
up and talk into the phone and
6:39
then put it out there. So I
6:42
do think there's other things that people
6:44
should be doing to spend their money
6:46
on before all of a sudden you
6:48
have this. influencer. I think some people
6:50
go the other way with they try
6:53
to become an influencer in their gym
6:55
and I see a bunch of people
6:57
doing it and they're trying to and
6:59
they're like trying to get people to
7:02
their gym but then they start kind
7:04
of like kind of talking to entrepreneurs
7:06
at the same time and I think
7:08
it's just like you got to stay
7:10
in your lane you got to remember
7:13
what you're trying to do like what
7:15
is the goal like my goal is
7:17
to help as many gym owners they
7:19
possibly can all over the world. But
7:21
I never did this shit when I
7:24
was running my gym. And my gym
7:26
was show up, try to help as
7:28
many people in my community as I
7:30
possibly can. Right? And so... I think
7:32
that, you know, yes, you should be
7:35
trying to get famous locally, right? And
7:37
there's many ways to do that. Social
7:39
media is one way to do it,
7:41
but shoot, what about booking a seminar
7:44
and having a workshop at your gym
7:46
and getting 50 people from your community
7:48
to come to your gym physically and
7:50
learn about, like, that's the best thing
7:52
to do. Honestly. It's more work and
7:55
stuff like that. And again, that's what
7:57
it's like, you know, that's what everyone's
7:59
doing right now. Everyone's on Instagram. And
8:01
I'll tell you this, I wouldn't be
8:03
doing it personally if I had to
8:06
like step in front of the camera
8:08
and film videos all day. I wouldn't
8:10
do it. I wouldn't do it. I
8:12
would take my losses. I would just
8:14
be like, I ain't doing that. Right.
8:17
But the fact that I can just,
8:19
they can just show up and film
8:21
up and film me and film me
8:23
and I'm already doing it. And I'm
8:26
already doing it. And I'm already doing
8:28
it. And I'm already doing it. I'm
8:30
not saying they should, they should, 100%
8:32
should be doing stuff on social, but
8:34
they got to realize what is the
8:37
point of being more followers. Well, you
8:39
know, if you got a lot of
8:41
followers, it's great, but are you following
8:43
up with the followers? And most people
8:45
are not. And then I'm like, what
8:48
the hell is the point? Yeah, you
8:50
got a lot of followers, great. Well,
8:52
if they're local, why wouldn't you message
8:54
them? Right and message them and message
8:56
your followers, and I think that's really
8:59
like what are you trying to do
9:01
get more clients of my gym? And
9:03
I think people miss that point They
9:05
think get more followers get more followers
9:08
build my brand build my brand. No,
9:10
you're trying to get new customers So
9:12
use your social media as a way
9:14
to get so you get new people
9:16
that like your stuff. They follow your
9:19
story or whatever that is reach out
9:21
to them Yeah, done them a message
9:23
and just be like hey, thanks for
9:25
following Do you live in the area?
9:27
Do you live in Berkeley Heights? Yes,
9:30
also. Have you ever worked out with
9:32
a trader before? Like whatever, right? like
9:34
reach out to him and talk to
9:36
him like that's what you're trying to
9:38
do trying to grow your again speaking
9:41
to our market right our market of
9:43
gym owners on a local level so
9:45
yes it's been a very valuable thing
9:47
for me to do but this is
9:50
not something I'm saying that all gym
9:52
owners should be doing yeah if anything
9:54
put out good quality content like your
9:56
guy said hold your phone in front
9:58
of your face do that and do
10:01
that once I do think the consistency
10:03
of is huge like once a day
10:05
Like that's the hardest part. That's the
10:07
hardest part for people to do. So
10:09
I have sent an email a day
10:12
for almost seven years and I've done
10:14
two podcasts a week for almost five
10:16
years. And that's, it's the consistency is
10:18
the thing. That's the juice. The juice
10:20
is in the consistency. And that's what
10:23
people got to get used to. So
10:25
yes, stick a camera front of your
10:27
face, film one video day, and put
10:29
it up there. see what happens, but
10:32
when you start getting more followers, follow
10:34
up with the followers. Yeah, you know,
10:36
it's so funny because the best coaches,
10:38
Ali's coach spoke this weekend, there was
10:40
a couple other business people speaking, and
10:43
it's funny how the main, it's like
10:45
being healthy, eat old foods, right, go
10:47
to sleep early, trying to drink too
10:49
much alcohol, exercise every day, do get
10:51
your steps in, right, whatever. It was
10:54
the same thing, it was like, no.
10:56
know your market, know your avatar, whatever
10:58
you want to call it, know your
11:00
person that you're trying to get to.
11:02
And then serve, serve, serve, serve, that's
11:05
all, that was a big theme there
11:07
as well. The best coach is like
11:09
Michael Hyatt for me, Coach Boyle, like
11:11
I've always said, Sir, Gregros, serve, serve,
11:14
exactly what you just said. You said
11:16
this before when we weren't speaking. Also,
11:18
like, know where you're your, clients are.
11:20
That was one of the things like
11:22
you were saying that your clients are
11:25
on these Jim orders. are on Instagram.
11:27
So it is okay, you're going worldwide.
11:29
And another thing was the Alice Coaches
11:31
did a webinar yesterday on how to,
11:33
you know, DM. people with through Instagram
11:36
without feeling sleazy or something like that.
11:38
So you get to your point. Are
11:40
you got to reach out to these
11:42
people? How do you reach out to
11:44
them? Make sure you're going out there
11:47
and you know, he showed the numbers,
11:49
the analytics and you know, okay, they're
11:51
gonna for every hundred, you know, maybe
11:53
30 or answering and then they end
11:56
up with like maybe, maybe two people,
11:58
you know, but still for them, it's
12:00
a big, it's a high ticket. So,
12:02
so, but I love that, you know,
12:04
you know. what you were just talking
12:07
about. I think it's, I love that,
12:09
do you see the consistent theme with
12:11
all the best coaches? Let's, speaking of
12:13
health, let's talk about, I wanted, I
12:15
was, I was asking you earlier too,
12:18
we're talking about both of our health,
12:20
because you accused me of having a
12:22
midlife crisis, but I wanted to, I'm
12:24
57, but all right, midlife is over.
12:26
Yeah, that is true. I did my
12:29
thing, I was like, wow, I'm past
12:31
midlife. I got the vet 17 years
12:33
ago. But you were, the last couple
12:35
years, you've been really doing some great
12:38
work with, you know, your health and
12:40
like 75 hard. And we've talked about
12:42
like the extensions of that and then
12:44
other things that you've been doing, good
12:46
stuff. And you're telling me, you know,
12:49
I rock a lot. Yeah. I have
12:51
go rock shirt on right now. You
12:53
did a great, I want you to
12:55
talk about this because I think when
12:57
we had Joe Hashie on, that was
13:00
kind of the idea with Joe's, we
13:02
were talking about, you know, just getting
13:04
out there and doing certain things and
13:06
making sure you said it, you've told
13:08
some of your coaching clients, like you're
13:11
an adult, you're a grown ass adult,
13:13
you own a gym, get in shape,
13:15
there's no excuse. So talk to us
13:17
about what you did recently, I love
13:20
it. book, The Comfort Crisis, a couple
13:22
years ago, Michael Easter, I think is
13:24
the name. Michael Easter, yeah. Michael Easter.
13:26
And I learned of a term called
13:28
the Masogi from that book. And then
13:31
obviously Jesse Itler has someone that I
13:33
follow a lot that talks about it
13:35
a lot. But the Masogi is, yeah,
13:37
pick one thing a year that kind
13:39
of. defines your year and the things
13:42
got to be like really hard and
13:44
something that is you know they say
13:46
some type of a 50% chance of
13:48
failure right so something that's got to
13:50
be really really challenging and so I
13:53
when I read that I was like
13:55
that is a really great way to
13:57
live your life right to do that
13:59
once a year and I'm thinking like
14:02
if you were to ask me what
14:04
I did in 2010 I have no
14:06
idea right But if you ask me
14:08
what I did in 2023, I'd be
14:10
like, oh yeah, I wrote a book
14:13
for my kids. Right, that was what,
14:15
that was my Misogi last year was
14:17
writing the kid's book. So it doesn't
14:19
actually have to be something physical. But
14:21
I've kind of signed up for a
14:24
Misogi life going forward. So I have
14:26
a little bit less than half of
14:28
my life continuing going forward to accomplish
14:30
some type of Misogi. And this year,
14:32
it was a physical one and I
14:35
signed up early in the year in
14:37
January. I signed up for this thing
14:39
called the Green Monster Challenge, which is
14:41
like a 50 kilometer trail challenge through
14:44
the backwoods of Pennsylvania. It was like
14:46
four hours away from my house in
14:48
like the backwoods of Pennsylvania. It was
14:50
like AKA in Nebraska. Like that's where
14:52
it was. And you know, I had
14:55
all year to prepare. think about it
14:57
and stuff like that. And it was
14:59
great. I did it. Joe Hashie and
15:01
I, we drove out together, stayed the
15:03
night, you know, in a hotel right
15:06
before, got up really early and then
15:08
he crushed it. He did it in
15:10
like eight hours and 10 minutes. We
15:12
didn't, we didn't, I was by myself.
15:14
pretty much the whole time. He kind
15:17
of got way on front. He's a
15:19
machine. And one of our coaches from
15:21
the gym, Chris, did it as well.
15:23
Both of them did it around eight
15:26
hours. I was like 10 hours and
15:28
10 minutes. But I've never done anything.
15:30
Like I've never run a marathon before.
15:32
I never run. I was like my
15:34
first time I've ever gotten a bib,
15:37
like a number. I had never been
15:39
in a race where I got a
15:41
number. So it was my first thing.
15:43
And it's funny, like, like, like, like,
15:45
like, like, like, like, like, like, like,
15:48
like, like, like, like, we're, we're, we're,
15:50
we're, we're, we're, we're, we're, like, like,
15:52
like, like, we're, like, like, like, like,
15:54
like, like, like, like, like, like, like,
15:56
like, like, like, like, like, like, like,
15:59
like, like, like, like and we're getting
16:01
ready and they're doing the announcements. I
16:03
was talking to some guy and he
16:05
was like, oh, have you done this
16:08
before? I was like, no, I never
16:10
done this one. He was like, no,
16:12
it's my first one. And he looked
16:14
at me like, I was like, freaking
16:16
nuts. He was like, this is your
16:19
first one. Because literally, there's like a
16:21
mile up a hill, like, and not
16:23
a hill. I was legit, like, you
16:25
know, bent in half getting over the
16:27
hill. It was like pushing a prowler
16:30
for a prowler for a mile. That's
16:32
how much it was like these hills
16:34
were massive. So it wasn't like running
16:36
on these nicely groomed trails and it
16:39
poured rain the entire time board rain.
16:41
No way. Yeah, and there was some
16:43
like the the up hills were were
16:45
not for me, I like, I don't
16:47
mind hills, I like, I do training
16:50
hills a lot, but the downhills were
16:52
crushing on my knees and like everything,
16:54
but my, my toenails are still like
16:56
completely black and blue. Completely, the feet,
16:58
the feet, Vanessa, Vanessa saw my toes
17:01
for the first time the other day,
17:03
she was like, but it was like.
17:05
It was great. I was so glad
17:07
I did it and, you know, I
17:09
did a lot of actually, like you
17:12
do, rocking, a lot of rucking leading
17:14
up to it, but I'm not a
17:16
runner. I've never run a race before.
17:18
So for me to accomplish something like
17:21
that was really cool. And it's Missogi
17:23
life, right? It's just like, all right,
17:25
2023 was the book, 2024 was the
17:27
green monster, and now I'm thinking about
17:29
what I'm going to do for 2025.
17:32
But it's like, I don't know, it's
17:34
just a cool. keeps your edge keeps
17:36
you going and keeps you moving so
17:38
very cool Michael Easter used always says
17:40
though his rule is you know do
17:43
something really hard right you know like
17:45
you said 50% chance failure but don't
17:47
die so you like you want you
17:49
to be on that edge of of
17:51
like oh man like you got to
17:54
be scared going into it and if
17:56
people don't think that the book is
17:58
something that you're gonna be scared of.
18:00
When you have to write that thing
18:03
and you have a certain amount of
18:05
time and the writing a book is
18:07
the worst, like when you're doing something
18:09
at the level of like what you
18:11
did for your kids where I know
18:14
your other books were super important, but
18:16
this book to your kids was like,
18:18
I remember when you were doing it
18:20
and when you were talking about it,
18:22
I mean your face like lit up,
18:25
you were so excited about it to
18:27
come out and it was, took a
18:29
lot out of you and and and
18:31
and, and, You know you didn't die
18:33
so it was it was the of
18:36
anything I've ever accomplished in my life
18:38
writing that book so for those that
18:40
don't haven't heard the story last year
18:42
I wrote a book for my kids
18:45
that outlined all of the life lessons
18:47
I'd like to teach them right and
18:49
it's it was 365 lessons one page
18:51
per lesson so it was a 365
18:53
page book so you can see like
18:56
how if you miss a couple weeks
18:58
you can get really far behind really
19:00
fast if you're trying for 365 so
19:02
you really had to stay on top
19:04
of it so but yeah that was
19:07
it was incredible and it's like it's
19:09
gonna stay in our family you know
19:11
forever we're still reading the book together
19:13
as a family so it's a it's
19:15
really cool so these things I found
19:18
a lot of benefit from this process
19:20
right this getting outside of your comfort
19:22
zone and committing yourself to not like
19:24
five things a year, but like one
19:27
really good thing a year that you
19:29
can look back and you can look
19:31
at a decade and be like, alright,
19:33
2010, 2011, 2012, and if you all
19:35
of a string together, ten things that
19:38
you did in that decade... man, you're
19:40
gonna look back and just feel like
19:42
that's freaking really cool. I'm really proud
19:44
of myself for doing that. I will
19:46
say to you as a coach, I
19:49
think it's and I heard this this
19:51
weekend, another time I heard this weekend
19:53
when they were saying, what I love
19:55
about some of the things that you
19:57
do. I think when I look at
20:00
what you've done, like that book for
20:02
me just symbolizes a lot of stuff
20:04
about who you are like as a
20:06
dad, the important you place on being
20:09
a dad and like the effort that
20:11
you put into that you put into
20:13
that you put into that. What I
20:15
heard this weekend was in the past
20:17
of her, look, in order to be
20:20
a coach or a trainer or, you
20:22
know, just get your stuff out there,
20:24
you just have to be one step
20:26
ahead of your client, one step ahead
20:28
of people. So that was just trying
20:31
to encourage people to maybe write something
20:33
or have a book or teach or,
20:35
you know, have a product. These guys
20:37
were talking about optimizing. your life. Obviously,
20:39
it's about testosterone too, so, but it
20:42
wasn't just about, hey, get on testosterone,
20:44
everything's going to be great. It was
20:46
about having the best body, you know,
20:48
you know, meditating, waking up early, getting
20:51
worked on being a leader, being a
20:53
man, you right? And I think either
20:55
they were like, you have to be
20:57
10X above your client. I think when,
20:59
when I, when I, when I think
21:02
of what you're doing, and the things
21:04
that you do it's always like a
21:06
10x like don't want you know it's
21:08
not like hey our coach Vince runs
21:10
5k and he gets you know a
21:13
lot of money for charity right which
21:15
is great if you do that don't
21:17
get me wrong I don't run 5k
21:19
but I'm just saying this was 32k
21:21
through the woods it's like wow my
21:24
coach is bad right 50 k 50
21:26
k 32 miles yeah I apologize yes
21:28
32 miles And I think it was
21:30
something like the book. It wasn't like,
21:33
you know, as much as I'm sure
21:35
everybody's like, oh, so Vince is 1112
21:37
books out. This book to me is
21:39
like up here as opposed to right
21:41
the other ones. And I'm not trying
21:44
to put the other ones down. You
21:46
know, I just know what it takes
21:48
and I know like for me that
21:50
mentality. I thought it was the coolest
21:52
thing in the world what you did.
21:55
So I think. having those things and
21:57
thinking about those things and it was
21:59
a reminder like yeah we need to
22:01
be I want my clients to look
22:03
at me and say holy cow you're
22:06
57 I can't believe you look amazing
22:08
or whatever or you're doing this that's
22:10
amazing or you're going there you're playing
22:12
hockey again holy cow you're I can't
22:15
even you know walk up the street
22:17
whatever I think that's like that's where
22:19
you want to be ahead of those
22:21
guys. I think that's just you've done
22:23
a great example, you know, a great
22:26
job kind of stay in 10x out
22:28
in front of some of your people.
22:30
Well, I think it's too. I think one
22:32
of the biggest things that I've gotten
22:34
is it's so true. Tim Ferris, who
22:37
I know you follow and like he
22:39
someone asked him the question of if
22:41
he could put on a billboard one
22:43
piece of success advice, what would it
22:45
be? And his answer was you're the
22:48
sum of the five people that
22:50
you hang around with most. And
22:52
so I, you know, I know you
22:54
interviewed Joe Hashi for your podcast and
22:56
Joe is the head business coach of
22:58
my company. So I now talk to
23:00
Joe, you know, every day multiple
23:03
times a day. I, you know,
23:05
spent a lot of time with him
23:07
when we go to events and stuff
23:09
like that. He has become like a
23:11
very, very close friend and I hang
23:13
around with him a lot.
23:15
That relationship has legitimately
23:18
taken my life to another level.
23:20
Just one relationship, it's not even
23:22
five. Like it's not even five
23:25
for me, it's one. He's had
23:27
that much of an impact on
23:29
me. And I think that's why
23:31
I love the mastermind so much.
23:33
Like the mastermind is just like,
23:36
it fosters that environment for other
23:38
people to get around. success-minded
23:41
people and I think that it's like
23:43
one of the so I I don't
23:45
do that book for my kids and
23:47
I don't run that Missougee if Joe
23:49
Hash is not my life not happening
23:51
right and so I think the
23:53
Vicks maybe is like starting to
23:55
pick your friends better right who do
23:57
you need to hang around with more
24:00
and who's the person in who's
24:02
the person in your neighborhood that
24:04
is like the guy that maybe
24:06
keeps to himself but you see
24:08
him outside you know doing crazy
24:10
shit all the time like go
24:12
hang out with that guy you
24:14
know a little more there's a
24:16
there's a guy that has she
24:18
met and has she met this
24:20
guy named Rodolfo on the man
24:22
of two incline and this guy
24:24
like runs the man to incline
24:26
every morning it's like a machine
24:28
and Like, Joe gets energy from
24:31
that guy. Right, so now that
24:33
guy is now transferring to me,
24:35
so it's like even the levels
24:37
above get trickled down into the
24:39
other people. And it's funny story
24:41
as we were talking, well, I
24:43
will tell you this. So there
24:45
was a four-hour drive from my
24:47
house to the Green Monster. My
24:49
biggest motivator was not to go
24:51
home and tell my kids I
24:53
did it. My biggest motivator of
24:55
finishing and not Dieninafing. was not
24:57
having to ride home in the
24:59
car with hashie for four hours.
25:02
Oh shit. After you, D&F. Yes.
25:04
Because there's not a better chopbuster
25:06
than him. And he would just,
25:08
I'd still be hearing about it
25:10
to this day. So my motivation
25:12
was like, oh, I can't D&F.
25:14
And it's funny, a lot of
25:16
people D&F. Like, there's this, like,
25:18
there's people that don't finish that
25:20
don't finish it. So I was,
25:22
I finished way ahead, even though
25:24
I didn't finish two hours behind
25:26
Joe, I still finished way ahead
25:28
of the cutoff time. And I
25:30
will say this, it's like sometimes
25:33
you kind of hold back a
25:35
little bit because you're of uncertainty
25:37
and not knowing. I don't want
25:39
to go so hard in the
25:41
first 10 miles and like crap
25:43
out. So I kind of went
25:45
a little careful and then I
25:47
realized like I got to like
25:49
mile 27. I was like, oh,
25:51
I got this. And I started
25:53
really moving. on that, but they
25:55
had skeletons. of like fake skeletons
25:57
and they showed them like like
25:59
people dead people and they said
26:01
don't D&F on the skeletons. Nice.
26:04
They had these skeletons along the
26:06
trails. All right so I'm like
26:08
you're driving by like oh shit.
26:10
You know I love that you
26:12
said that the way you put
26:14
that because we have heard that
26:16
saying you know that you're the
26:18
five people but you know it
26:20
could be that one person. I
26:22
also think going back to the
26:24
midlife crisis accusations. I went to
26:26
this conference and I haven't been
26:28
to something in a bit. It
26:30
wasn't an accusation, it was really
26:32
just a question. There you go.
26:35
That was more, I don't know,
26:37
we were leaning towards, you were
26:39
telling me I was going through
26:41
one. But anyway, no, but one
26:43
of the things Vince I think
26:45
is important, because people are going
26:47
to be like, well, I don't
26:49
have that guy in my neighborhood
26:51
or whatever, and and Me going
26:53
to this thing had nothing to
26:55
do with even as much as
26:57
you know, I love Ali and
26:59
it was great Some of the
27:01
people that I've met these are
27:03
people that are you know want
27:06
to be high achievers or are
27:08
high achievers and you know listening
27:10
to some of these lectures and
27:12
and you know talking about so
27:14
since I've been home I mean
27:16
I've done this like headspace meditation
27:18
challenge I've done this other thing
27:20
I've done I've done I've been
27:22
waking up every morning I've started
27:24
using my planner again I kind
27:26
of got away from it you
27:28
know little things like that are
27:30
gonna you know move the needle
27:32
for me to get back and
27:34
re-re energize what I was doing
27:37
from before and so I think
27:39
it's a good segue into something
27:41
that you're doing, because we always
27:43
talk about your masterminds, and you
27:45
have one, because I do want
27:47
to talk a little bit about
27:49
Black Friday, because we are, you
27:51
know, we're coming up on it,
27:53
and the end of the year,
27:55
so, but you're doing something in
27:57
March that is going to be
27:59
kind of off the hook. And
28:01
I think this is what I
28:03
want to put a post out
28:05
there about live events, and there
28:08
is really, really, really nothing like
28:10
them, the people that you meet,
28:12
and he's like, if you don't
28:14
leave here with 10 new phone
28:16
numbers in your phone or 10
28:18
new follows on Instagram, then you
28:20
know, with other people, follow, follow
28:22
back, then you're doing this wrong.
28:24
You gotta get out, you gotta
28:26
meet people, you gotta initiate it.
28:28
So I'd love like what you
28:30
got coming up, you always have
28:32
some really cool ideas with your
28:34
masterminds. Talk to us about the
28:36
gym business mania. Oh, this is
28:39
gonna be amazing. So we run
28:41
mastermind events three times a year.
28:43
So I've been doing this for
28:45
a while now, obviously a little
28:47
hiatus during COVID. And you know,
28:49
in the beginning it was content
28:51
and we're just providing valuable content.
28:53
And we still do that, but
28:55
now it's just like, they're not
28:57
going to get excited. Like we've
28:59
had guys in the mastermind in
29:01
the mastermind since it started. That's
29:03
like six years now. So it's
29:05
like for them to fly from
29:07
California to Orlando. to kind of
29:10
hear the same type of stuff,
29:12
sit in the same seminar seat
29:14
and stuff. So we're taking our
29:16
events to the next level and
29:18
making them experiences. Now, we will
29:20
never get away from value, we
29:22
will never get away from really
29:24
good content, we will never get
29:26
away from good speakers and stuff
29:28
like that. So it's not changing
29:30
that, but it's making it, I
29:32
don't know, like, more fun and
29:34
wanting to come to these things
29:36
and get excited about them, right?
29:39
And so... I was watching, I
29:41
went to this binge, watching one
29:43
wrestling documentary every night. Kids would
29:45
go to bed and I would
29:47
watch a wrestling documentary, which I
29:49
love. Like, wrestling is, for me,
29:51
it's very nostalgia. Like, I, when
29:53
I watch anything related to wrestling,
29:55
it brings me right back to
29:57
when I was 10 years old,
29:59
Saturday morning, Holkogan, Macho King, like,
30:01
that kind of thing. and there's
30:03
this unbelievable feeling that comes over
30:05
me when I get into wrestling.
30:07
And so I'm watching this documentary
30:10
and one of the ones was
30:12
about Wrestle. And it was the
30:14
story of the first WrestleMania. And
30:16
so here's here's kind of the
30:18
story. So there was a guy
30:20
named Captain Lou Albano who was
30:22
part of the wrestling world, right?
30:24
And he was on a flight
30:26
and he sat next to Cindy
30:28
Loper. Now I know you know
30:30
who Cindy Loper is because you're
30:32
57 years old, right? So I
30:34
know you know that. Right. So
30:36
Cindy Loper and Catherine Lou Albano
30:38
hit it off. Now, Cindy Loper
30:41
was a mainstream pop star at
30:43
the time and for our younger
30:45
listeners, there was this thing called
30:47
MTV back in the day. That
30:49
had real music on. And then
30:51
MTV actually had music videos for
30:53
people. But it was like all
30:55
the rage, like MTV was massive.
30:57
And it was very very mainstream.
30:59
And wrestling at the time was
31:01
not. Wrestling was on the old,
31:03
it wasn't on like main channels,
31:05
it was kind of like poo
31:07
poo poo. It wasn't a real
31:09
thing. And what Vince McMahon says
31:12
is I want to blow wrestling
31:14
up and I want to make
31:16
wrestling mainstream and I want to
31:18
take this whole thing to another
31:20
level and make it worldwide, right?
31:22
And so he had this idea
31:24
of creating this massive event at
31:26
Madison Square Garden. He connected with
31:28
MTV. He connected with Cindy Loper.
31:30
Mr. T. Was Hulk Hogan's training
31:32
partner or tag team partner in
31:34
the main event. Muhammad
31:37
Ali was the guest referee Billy
31:39
Martin was involved. Do you know
31:42
who Billy Martin? The Yankees manager
31:44
Billy Martin was there. I think
31:46
Billy Martin was like the ring
31:48
guy or something Liberace was there,
31:50
right? And it's just like it
31:53
was this spectacle, this star, so
31:55
and they what they hit, he
31:57
connected. mainstream celebrity with an underground
31:59
thing like wrestling and it exploded.
32:01
It absolutely exploded. And then they
32:04
had WrestleMania every year. Vince McMahon
32:06
turned it into a billion-dollar thing.
32:08
He just sold it to the
32:10
same company that owns the UFC
32:12
for billions of dollars. This was
32:15
a small little... So Vincent Mann
32:17
bought his company from his father
32:19
for a million dollars and sold
32:21
it for like six billion. Don't
32:23
quote me on the six billion.
32:26
It could be four. I don't
32:28
remember what the exact number is.
32:30
It was in the bees. But
32:32
there, and I'm thinking like, God,
32:35
there is so much to learn
32:37
here. Like there is so much
32:39
for a business owner to watch
32:41
that documentary and to see all
32:43
the things that he did and
32:46
to see the things that were
32:48
done over the next 40 years
32:50
in the wrestling business. There is
32:52
so much that can be pulled
32:54
from it. And so
32:56
I was like, I want to make
32:59
an event like this for gym owners.
33:01
And we're going to take a lot
33:03
of the foundational things that wrestling did
33:06
to be go from a million dollar
33:08
business to a billion dollar business. And
33:10
we're going to take some things and
33:13
have some fun at the same time.
33:15
Very cool. I have hired former W.
33:17
W. E. E. E. E. E. E.
33:20
W. E. E. E. W. E. E.
33:22
W. E. W. C. C. C. So
33:24
I will be interviewing Kurt on a
33:26
fireside chat where we're bringing him in.
33:29
He'll be signing autographs, doing all that.
33:31
And we will be having lots of
33:33
shenanigans going on. We will be having
33:36
a W.W.E. costume party, which will be
33:38
very cool. So all the gym owners
33:40
will dress up as their favorite W.W.E.
33:43
Superstar. And obviously at the same time,
33:45
we're going to do a ton of
33:47
stuff to help gym owners make more
33:49
money. all that stuff but at the
33:52
end of the day we're gonna do
33:54
it in a way that's gonna be
33:56
fun and exciting and cool and probably
33:59
some things I'll do get myself in
34:01
trouble like I don't I don't know
34:03
what's gonna happen, but yeah, so it's
34:06
gonna be March 7th to 90th, in
34:08
Orlando. In Orlando, we don't have a
34:10
link yet for it, but if anyone's
34:13
listening to this, have them shoot me
34:15
an email, Vince at Gabriel Fitness.com, and
34:17
we can get you a ticket. Absolutely.
34:19
So think, this is funny. story connection
34:22
is growing up in my, you know,
34:24
teen, late teens into my 20s college.
34:26
A good friend of mine is Carl
34:29
Albano, his uncle is Captain Luke. Oh
34:31
wow, that's cool. Yeah, so I got
34:33
a lot, a million stories because by
34:36
the way, the whole family is into
34:38
education like anybody from like Mount Vernon,
34:40
New York or Yonkers or the Westchester
34:43
Bronx area because they're from the Bronx.
34:45
They know the Albano name from they
34:47
were all like superintendents like all these
34:49
like very like like high education like
34:52
principles and like not just teachers they
34:54
were all they were teachers at one
34:56
point but they were all into higher
34:59
education and and captain Lou man he
35:01
was a absolute maniac growing up and
35:03
he was so it's perfect yeah so
35:06
funny so I think we mentioned about
35:08
seven names that most listeners have like
35:10
what are these guys who are these
35:12
people but well here's the thing there
35:15
are some people that are hearing this
35:17
that are that are just smiling ear
35:19
to ear right now because they're connecting
35:22
back with their childhood they're connected but
35:24
the nostalgia is like a really powerful
35:26
thing like it is like when I'll
35:29
be honest like when I was a
35:31
big growing up in a Mets fan
35:33
right and when I think about like
35:36
the 86 Mets Like I was actually
35:38
we ended up having to sell my
35:40
parents house. I was cleaning out the
35:42
house and I Found like a book
35:45
about the 86 Mets and I like
35:47
I took it. I was like oh
35:49
man. This is awesome. I don't take
35:52
it this whole I'm gonna read it
35:54
and I got so excited because like
35:56
it brought me back to my childhood
35:59
right and so you know we're connected
36:01
you back to things that you did.
36:03
And even if you don't like it
36:06
now, like if at some point you
36:08
did like it, it probably is exciting.
36:10
And then, so I'm connecting two things
36:12
I love most in the world. Helping
36:15
Jim owners make more money in wrestling.
36:17
Very cool. This is gonna be awesome.
36:19
We'll make sure we keep everybody post
36:22
that on the regular episodes as well.
36:24
Vince, it is Black Friday coming up.
36:26
So I do want to kind of
36:29
just mention about this. I mean, this
36:31
is a time when Jim owners. in
36:33
the past have scrambled. Hopefully anybody who
36:35
listens to this show last year was
36:38
a little more prepared because you'd kind
36:40
of, you'd done something in October I
36:42
think last year talking about Black Friday
36:45
and you know some of the New
36:47
Year stuff so. Talk about you, you
36:49
do a 50 strong challenge every year,
36:52
so talk just about what you do
36:54
really. Yeah, I do want to set
36:56
the record, right? I think there's there's
36:59
a lot of gym owners, consultant guys
37:01
like me that they're trying to like
37:03
kind of make their mark by, you
37:05
know, being different and standing out and
37:08
you're going to see them say things
37:10
like six week challenges are dead, right?
37:12
And you know I think it's kind
37:15
of silly to be honest like a
37:17
six week challenges is an is an
37:19
offer right they're not like they're not
37:22
dead like maybe the way it's it
37:24
was done a certain way is dead
37:26
right but there's still a very viable
37:29
thing to do to get new customers
37:31
and we just ran one at our
37:33
gym a month ago for our fall
37:35
at the fitness challenge where we run
37:38
it every fall. And we got a
37:40
bunch of new members to do it.
37:42
We got a bunch of sign-ups from
37:45
it. It was a great successful event.
37:47
Our clients liked it. The people liked
37:49
it. And so I think that people
37:52
got to be careful with like seeing,
37:54
oh, this is dead or that's dead.
37:56
And, you know, like, usually it's someone
37:58
kind of peddling their own thing. Like,
38:01
this is dead. So do this, right?
38:03
You know, so I think they're very
38:05
viable and someone that still owns a
38:08
gym. you know, I'm seeing it firsthand
38:10
that it does, they do still work,
38:12
right? And I also think what they
38:15
do is they provide, one thing that
38:17
will never go away, Anthony, as much
38:19
as people want to say it, one
38:22
thing that will never go away is
38:24
urgency. And there's power in a start
38:26
date. And there's power in an end
38:28
date. A lot of times people struggle
38:31
with the evergreen stuff because there's no
38:33
real reason. That's what Kennedy, if you
38:35
look at some of the Kennedy rules
38:38
for direct response, it's a reason to
38:40
respond now. Well, a date that starts
38:42
is a reason to respond now. And
38:45
that is very powerful in marketing. And
38:47
so when you're having something like that,
38:49
and the other thing is to, a
38:51
lot of people want and need this.
38:54
They want and need the jumpstart. They
38:56
need, well look at you, right? You've
38:58
been in the fitness industry for a
39:01
really long time, right? But it sounds
39:03
like... You've let some habits slip and
39:05
you went to the seminar, Ali Silverback,
39:08
is a Silverback one? Silverback, yeah. Right,
39:10
and what did you get? You got
39:12
a reset. You needed to go to
39:15
that event to get a reset and
39:17
you're in better shape than most adults,
39:19
right? But you still needed that. and
39:21
you still benefit of that and you
39:24
went to that thing and you came
39:26
home and you started doing the headspacing
39:28
you're starting to do the wakeups and
39:31
you're starting to get wake up at
39:33
5 a.m. right if you didn't go
39:35
to that seminar you probably wouldn't be
39:38
doing it yeah and so I think
39:40
what these challenges do is they provide
39:42
an opportunity where someone's sitting at home
39:45
can't get their ass off the couch
39:47
maybe it's like they say all right
39:49
six weeks I can do that and
39:51
yes is the goal to keep them
39:54
forever forever absolutely Can you make someone
39:56
healthy for their whole life in six
39:58
weeks? No. But you can't do if
40:01
you don't get them started. So there
40:03
are a viable thing. And here's the
40:05
other thing too. I think people struggle
40:08
in marketing because they reinvent the wheel
40:10
all. the time and they're always trying
40:12
to find new stuff and they got
40:14
to do this and they're the squirrel
40:17
thing that they just throw and shit
40:19
against the wall going back and using
40:21
the wrestling example they had restlemania every
40:24
year didn't skip it they had royal
40:26
rumble every year didn't skip it they
40:28
had just dating myself survivor series I
40:31
don't think they have survivor series anymore
40:33
right but they have these events these
40:35
pillar events these pillar events And so
40:38
having these pillar events in your marketing
40:40
are a really powerful thing to do
40:42
because it takes a lot of energy.
40:44
When you go on your car and
40:47
you start getting started, right, and you're
40:49
accelerating, it takes a lot of gas
40:51
to get started. But when you get
40:54
on the highway and you get it
40:56
at 60, it doesn't take as much
40:58
gas to keep it going at 60.
41:01
And so the way to burn yourself
41:03
out is to start all the time.
41:05
And what having... These types of challenges
41:08
what you can do is you can
41:10
build them into an asset and That
41:12
is what I like to teach my
41:14
guys to do is to build marketing
41:17
assets to not do marketing But to
41:19
build assets that can be used and
41:21
reused and so we run every Winter
41:24
we run a thing called 50 strong
41:26
and You know that we talked about
41:28
this from when I did 75 hard
41:31
And I was like, man, this is
41:33
really good. I really think our members
41:35
should do something like this. But I
41:37
was pretty sure that I, if I
41:40
brought 75 hard as is to my
41:42
members, that they probably wouldn't do well
41:44
with it. And so I created 50
41:47
strong. And it's a dumbed down version,
41:49
right? But it's better than nothing, right?
41:51
And then we turned it into a
41:54
challenge, right? And then we turned it
41:56
into a challenge. And it crushed. Absolutely
41:58
crushed. I believe we
42:01
got 36 members to sign up
42:03
for the challenge and we signed
42:05
up 29 afterwards. The full-time membership
42:07
is crazy. The 29 membership at
42:09
400 bucks a pop do the
42:11
math on it. All recurring revenue.
42:13
So it was a huge success.
42:15
So then what I did is
42:17
I took, I was like, all
42:19
right, when I do stuff that's
42:21
good, I have this cool platform
42:23
of like, all right, I have
42:25
this group of 140 gyms now,
42:27
and I... Packaged it all up
42:29
and said, here, try this. And
42:31
a lot of them tried it
42:33
and they're like, oh shit, that
42:35
was good. And so they had
42:37
success with. And so what I
42:39
did was I took something that
42:41
I created once, packaged it, made
42:43
it an asset, and not only
42:45
use it in my own gym
42:47
every year, but now those guys
42:49
can use it every year. So
42:51
you'll see them running it as
42:53
well every January. to be able
42:55
to get it going. And that's
42:57
the power of building assets, all
42:59
the emails that I wrote to
43:01
promote it. I'm using those same
43:03
emails. The ad- I use capacity.
43:05
Yeah, the ad, yeah, it goes
43:07
back to the very first part
43:09
of the call, right? The ads
43:11
that we used, all my ad
43:13
guy, hey, run the 50 Strong
43:15
ad. It's all there, it's already
43:17
there. Yeah, right. And so there's
43:19
a lot less energy that goes
43:21
into these things once they're already
43:23
created once. And man, the 50's
43:25
strong was, shoot, one of the
43:27
most successful things we've ever created.
43:29
And to the point where we
43:31
at agency use that offer all
43:33
the time now, all the time.
43:36
You know, Vince, I want to
43:38
remind everybody too, what you're saying
43:40
is, look, Vince has talked about
43:42
as many times before, and we've
43:44
talked about the Jerry Seinfeld analogy
43:46
where he was talking about he's
43:48
like, well, how long do you
43:50
keep it? And he's like, I
43:52
always key, I just, it's there,
43:54
I'm not throwing it out, it
43:56
works. I'm gonna, it's gonna stay.
43:58
there until people aren't laughing anymore,
44:00
right? And you know, because I've
44:02
heard Sebastian Menescalco and Pete Corioli
44:04
talking about it, and they were
44:06
talking, they were bringing that up
44:08
because they were, Pete actually had
44:10
a comedian, like who does the
44:12
podcast with Sebastian, and they were
44:14
talking about. this album that Pete was
44:16
doing where he was, it was something
44:18
called like the funeral or something he
44:21
was calling, where he's burying all his
44:23
old jokes and Sebastian's like, well they
44:25
worked, why are you throwing them out?
44:27
Like people laugh, they're still laughing, just
44:30
because you think you, it's almost like
44:32
trainers who want to change a program.
44:34
because more not because of the client
44:36
but maybe they're bored right right right
44:39
right well think about this like how
44:41
many times the Springsteen not play born
44:43
in the USA is cotters like he
44:45
plays it every time like it just
44:48
shows and that's what the point
44:50
is the point is right born in
44:52
the USA and do it right the
44:54
first time do it well get it
44:56
to work and then you have an
44:58
asset you have something to build
45:00
on yeah yeah good stuff catching
45:02
up here, we went over a
45:04
lot of different stuff man, it's
45:07
been awesome. What do you
45:09
got for people though? You
45:11
always have something. So we
45:13
are releasing this around Black
45:15
Friday and I just talked about
45:17
that 50 strong so our Black
45:19
Friday offer is that entire
45:22
50 strong package. So they
45:24
can get access to the emails
45:26
that I wrote, the ads. how to
45:28
structure it we actually have workbooks and
45:30
stuff like that that the clients get
45:32
that will give you so anything you
45:34
need to run that challenge in your
45:37
gym in January you're gonna if you
45:39
buy it in you know, late November, Black
45:41
Friday, you'll have the month of December to
45:43
get ready and then you can launch it
45:45
in January and you'll have everything you already
45:47
need and plenty of time to do it.
45:49
That's why I like doing 50 strong for
45:51
January for Black Friday because it gets people
45:53
ready to go. So the investment is a
45:56
hundred bucks. It's a small investment, but it's
45:58
just like, if you paid a hundred... and
46:00
networks for the first time. One, you'll make
46:02
your money back, you know, times a lot,
46:04
but then next year you can run it
46:06
again. So for $100, you're able to get
46:08
an income-producing asset that you can use every
46:11
year. at your business. So more than that
46:13
because you're going to have a structure that
46:15
they can do. You're going to understand how
46:17
Vince runs some of these things. So they're
46:19
for other marketing events during the year. You'll
46:21
be like, oh, okay. Yeah. Where's my ads?
46:23
Where's my emails? Where's my where's my structure
46:26
for this thing that I'm doing? You can
46:28
get a template to see how Vince does
46:30
this. One quick question, two minutes, what I
46:32
thought was interesting, you don't run 50 strong
46:34
on like January 1st or 2nd, right? You
46:36
wait a couple weeks, am I correct on
46:39
that or am I wrong? Yeah, because I
46:41
don't think people are ready, we'll start the
46:43
marketing for it, we'll start the marketing for
46:45
it like around January 5th, and then we'll
46:47
run the marketing for about three weeks, and
46:49
yeah, and we won't start it until January,
46:51
like second or third week in January, because
46:54
you're cutting through the noise of... Most people
46:56
aren't ready to go on January 1st. They're
46:58
getting, they're like, they're like figuring, they're trying
47:00
to get through the holidays and then figuring
47:02
it out. So if you started on January
47:04
2nd, they're not going to be ready to
47:07
go. Yeah. And plus when you start something
47:09
on January 2nd, you end up marketing through
47:11
Christmas, which is not a good idea. Yeah,
47:13
yeah. And you know, so many people, the
47:15
kids are vacation, there's college, there's college, so
47:17
much going on around around that time. Love
47:19
it. Okay, we will have links to yeah,
47:22
I'll give the URL. It's the number five
47:24
zero so fifty five zero strong to four.com
47:26
So the number five the number zero strong
47:28
the number two the number four.com 50 strong
47:30
24.com Okay, and then we'll put that in
47:32
the in the show notes, but Yeah, this
47:35
should be take them right to a landing
47:37
page and they can just get it and
47:39
I think there's a money back I
47:41
think there's a money
47:43
back guarantee. If they
47:45
run it and they
47:47
totally I'll I'll just
47:50
give them their money
47:52
back. back. Cool. All right well right.
47:54
Well, we'll make sure
47:56
everybody has that has that
47:58
driving right now. And
48:00
you want right now and you
48:02
write it down. you can't
48:05
write it that in the
48:07
show have So Vince,
48:09
thanks again for doing
48:11
this. so And, uh, we'll
48:13
get you back on
48:15
this and we'll get you back want
48:18
to keep everybody posted
48:20
about want to keep uh,
48:22
gym posted about the Cause it's
48:24
going to be insane.
48:26
mania because it's going to be insane.
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